Aston Martin presents its first Formula 1 challenger in 60 years with a cinematic piece directed by Mark Pellington (represented for commercials by Washington Square Films).
Evoking heritage and spirit, Pellington fuses vintage clips of Formula 1 vehicles and races past with the marching orders of today, building momentum and adrenaline for the anticipated reveal of the futuristic Vettel and Stroll F1 car.
CreditsClient Aston Martin Production Companies Prolific Film Content, October First, Freckle Mark Pellington, director (repped by Washington Square Films for commercials); Brian Quinlan, producer; Matt Roe, DP; Aaron Lenzini, Marek Reichman, exec producers. Editorial Jacqueline London, editor. Sound Design & Mix Josh Falcon (Make Sound), Martin DeLisle Music Peter J. Adams
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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