Diabetics often hear the word “no” when it comes to what they can eat. But in this spot directed by Mark Molloy of SMUGGLER for client Abbott Laboratories/Freestyle Libre out of agency Anomaly NY, all the “no” responses heard in humor-tinged scenarios turn ultimately to a “know” as patients find out their glucose levels which enable them to make informed dietary decisions.
Titled “Now You Know” in reference to the knowledge gained via the Freestyle Libre meter, the commercial consists of relatable moments coupling humanity and humor to nurture empathy for what diabetes patients experience.
Credits
Client Abbott Laboratories/Freestyle Libre Agency Anomaly New York Bronwen Lonsdale, producer; Seth Jacobs, executive creative director; Donnell Johnson, group creative director; Harry Neville-Towle, associate creative director; Ray Ali, sr. creative. Production Company SMUGGLER Mark Molloy, director; Patrick Milling-Smith, Brian Carmody, Sue Yeon Ahn, Declan Cahill, Leah Churchille-Brown, exec producers; Alex Hughes, head of production; Alex Taussig, producer; Jacquie Riley, head of production; Jeremy Rouse, DP; Jeremy Fitzgerald, 1st AD; Leah Popple, production designer; Beth Ryan, art director; Rebeca Cohen, set decorator; Mariot Kerr, wardrobe. Editorial Work Editorial Stewart Reeves, editor. Color Company 3 Sofie Borup, colorist. VFX a52
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
