Thursday, January 18, 2018
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Director Malcolm Venville Introduces Us To The Folks Behind Gentleman Jack For Arnold Worldwide


Robert Goldrich
Wednesday, Jun. 7, 2017


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Directed by Malcolm Venville of Anonymous Content, this national TV spot is reminiscent of a Vanity Fair photo shoot and features the actual distillery workers from Lynchburg, TN, dressed to the nines and looking distinguished in their usual surroundings. The film reminds viewers that even though they take the time to mellow the Tennessee Whiskey for Gentleman Jack twice, the first and foremost ingredient is, as always, the very genuine down-to-earth people of Lynchburg as we then see them in their regular garb.

Arnold Worldwide conceived of this campaign in support of Jack Daniel’s Gentleman Jack premium product.


Client Jack Daniel’s Agency Arnold Worldwide Wade Devers, managing partner, executive creative director; Chris Valencius, SVP, creative director/art director; Gregg Nelson, VP, creative director/copywriter; Jack Miller, copywriter; Jon Drawbaugh, director of integrated production; Ingrid Adamow, integrated producer; Jake Williams, assistant broadcast producer; Jessica Newton, Kyle Beaudouin, social content; Vaughn Allen, planner. Production Anonymous Content Malcolm Venville, director; Eric Stern, SueEllen Clair, exec producers; Jeff Tanner, line producer; Jody Lee Lipes, cinematographer. Editorial Spot Welders Michael Heldman, editor. Music Singing Serpent Dennis Culp, exec producer. VFX Brickyard VFX Jimi Simmons, VFX artist; Amy Appleton, VFX exec producer. Sound Mix Soundtrack, Boston Howard Carle, engineer.


Category of ScreenWork: 


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