Narrated by tennis star Serena Williams, this Nike spot–directed by Kim Gehrig via production house Somesuch for Wieden+Kennedy, Portland, Ore.–shows what aspiring and professional female athletes have to combat beyond their competitors on the court or on the other side of the net.
Titled “Dream Crazier,” the piece has Williams sharing, “If we show emotion, we’re called dramatic. If we want to play against men, we’re nuts.” Women who dare to excel and compete are furthermore labeled with adjectives ranging from “unhinged,” “hysterical” and “delusional.” Williams concludes , “if they want to call you crazy, fine. Show them what crazy can do.”
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Alberto Ponte, Ryan O'Rourke, creative directors; Alexs Romans, Emma Barnett, copywriters/art directors; Shelley Eisner, broadcast producer; Cole Davenport, production coordinator; Jake Grnd, Krystle Mortimore, eecutive producers; Matt Hunnicutt, Mike Davidson, heads of production. Production Somesuch Kim Gehrig, director; Sally Campbell, Tim Nash, managing directors; Nicky Barnes, exec producer; Suzie Grenne-Tedesco, line producer; James Laxton, DP; Laura Hegarty, head of production; Courtney Nolan, production supervisor; DeeAhna Hernandez, assistant production supervisor. Editorial Joint Editorial Peter Wiedensmith, editor; Vanessa Yuille, Trevor Schulte, Kristy Faris, assistant editors; Shada Shariatzadeh, Jen Milano, post producers; Leslie Carthy, exec producer; Patty Brebner, head of production; Noah Woodburn, Natalie Huizenga, sound designers. VFX/Post a52 Pat Murphy, VFX supervisor; Adam Flynn, Richard Hirst, Rod Basham, Joey Brattesani, Andy Davis, Dan Ellis, Kevin Stokes, 2D VFX artists; Kevin Stokes, James Buongiorno, Sam Kolber, online editors; Michael Steinmann, Jillian Lynes, producers; Andrew Rosenberger, production coordinator; Kim Crhistensen, Patrick Nugent, exec producers; Jennifer Sofio Hall, managing director. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer; Jenny Montgomery, color assistant. Audio Post Eleven Studios Jeff Young, mixer; Andrew Smith, assistant mixer; Melissa Elston, exec producer; Imani Franklin, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
