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Director Jim Jenkins, McCann NY Team On "Monumental" Monday For MGM National Harbor Casino

By

Robert Goldrich
Monday, Apr. 16, 2018

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McCann NY created this campaign designed to drive weekday business to MGM National Harbor, the casino and resort in Washington DC. While Friday night is regarded as a great night to enjoy a casino, what about the other weekdays?

To consider those possibilities on Monday through Thursday, McCann teamed with director Jim Jenkins of O Positive to personify each of those days in different spots, including this one in which a guy who’s Monday bemoans all the fun folks are having on his night at MGM National Harbor. The campaign asserts that "Every Day is Monumental" at MGM National Harbor.

Credits

Client MGM National Harbor Agency McCann NY Tom Murphy, Sean Bryan, co-chief creative officers; Chris Mitton, executive creative director; Nir Refuah, executive technology creative director; EJ Lee, Joey Monteverde, Carlos Wigle, Scott Cooney, creative directors; Joe Konietzko, executive strategy director; Dan Wilkos, strategy director; Karishma Shah, social strategist; Nathy Aviram, chief production officer; Chance Bassett, sr. producer; Dagmar Wong, sr. integrated producer; Katie Boyko, producer. Production O Positive Jim Jenkins, director; Marc Grill, Ralph Laucella, exec producers; Darren Lew, DP. Editorial Crew Cuts Jake Jacobsen, editor; Nancy Shames, exec producer; Diana Seldin, producer. Color Nice Shoes Chris Ryan, colorist. Audio Post Sonic Union Paul Weiss, mixer

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560x349

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640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/75974/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

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1280x750

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