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Director James Rouse, Leo Burnett London Get Reindeer Ready For Xmas, McDonald's


Robert Goldrich
Monday, Nov. 20, 2017


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Leo Burnett in London has created a Christmas campaign for McDonald’s focused around the anticipation and excitement of Christmas, with work that builds on the magic in the air as everyone prepares for the big day in his or her own way.

In this 90-second spot, we see the holiday through the lens of a little girl who saves her last carrot stick at McDonald’s to give to the reindeer on Xmas eve. She carries it very carefully through the hustle and bustle of Christmas-time on the streets, much to the admiration of her dad, who will do anything to help her out on her mission.

The narrative then follows the girl and her father as she carefully carries the carrot home, before realizing Father Christmas has more than one reindeer. Her dad then supports her in her quest to find enough carrots for the fictional animals in time for their arrival.

James Rouse of Outsider, London, directed the :90.

Chaka Sobhani, chief creative officer, Leo Burnett London, stated: “We’re so proud to be launching our most ambitious Christmas campaign for McDonald’s yet, with loads of treats and surprises in store for our customers and audiences. With playful unique Snapchat filters, a mobile reindeer game and branded Christmas carrots, we hope the story of our little girl (and her dad) warms the hearts of the nation, captures the magic of the Christmas spirit and has everyone asking that all important question, are you #ReindeerReady?”


Client McDonald’s Agency Leo Burnett London Chaka Sobhani, chief creative officer; Pete Heyes, Daniel Evans, creative directors; Mark Franklin, Rob Tenconi, creatives; Graeme Light, producer. Production Outsider James Rouse, director; Benji Howell, producer; Christophe Beaucarne, DP; Art Jones, editor. Postproduction MPC Paul Wilmot, VFX supervisor; Louise Unwin, producer; Jean Clement Soret, colorist. Sound Design 750mph Sam Robson, sound designer.

Category of ScreenWork: 


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