Ilanna Barkusky, an alum of SHOOT’s 2022 New Directors Showcase, helmed this fully underwater dance film titled Under The Surface and featuring artistic swimmer Anita Alvarez, a two-time Olympian.
In 2022 at the World Championships, Alvarez lost consciousness in the pool at the conclusion of her routine and made global headlines after her coach had to dive in to rescue her.
This project showcases an expression of the emotions that characterized this experience and her journey back to the sport–joy, sadness, fear, and trust. Joy during her performance in Budapest turned to sadness in the aftermath of the incident, with the associated fear of returning to the pool. Learning to trust herself and the process circled her back to the beginning of “joy” as she recently returned to competition in Canada. In that artistic swimming as a sport is such an outlet for creative expression, Alvarez was able to bring life and movement to these common feelings we all experience in our life experience in a unique underwater setting.
CreditsProduction Ilanna Barkusky, director; Jacqueline Lehr, DP; Cynthia Hatfield, 1st AC. Editorial Whitney Weir, editor & motion graphics Color Grade The Mill Elodie Ichter, colorist. Music The Ski Team Donny Dykowsky, composer. Sound Design Matt Tipold, sound designer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More