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Director Henry-Alex Rubin Shows How The Next Song Matters For Pandora, twofifteenmccann

By

Robert Goldrich
Tuesday, Apr. 19, 2016

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Henry-Alex Rubin of Smuggler directed this moving spot for agency twofifteenmccann which had real people listening to the music they love on Pandora and asked them the simple question, “How does this song make you feel?”

For Pandora it was a first to do a campaign without using music or musicians. In doing so, the work underscores the true power music has on all of us and it helps to differentiate Pandora from other music brands.

Continuing Pandora’s tagline, The Next Song Matters, the campaign includes this :60 as well as a :30 and upcoming :15s and spans national broadcast, online, DR, music festival activations, email marketing & custom digital/social across various media partnerships including Thought Catalog, Cracked, Facebook, Instagram, Snapchat, Periscope, Twitter and Whisper.

Credits

Client Pandora Agency twofifteenmccann Scott Duchon, chief creative officer; Adam Reeves, executive creative director; Ezra Paulekas, creative director; Sean Flores, Nicole Birch, art directors; Ben Wolan, Matt Bunnell, Bri Hand, copywriters; Alex Spahr, director of integrated production; Kacey Hart, sr. producer; Eryn Lovich, sr. digital producer; Amanda Punzalan, digital producer; Brandon Chen, digital video assistant producer; Ken Macy, interactive art director; Carson Bell, Ivan Shumaker, digital video editors; Gabrielle Tenaglia, Janene Lin, Paige Robertson, strategy. Production Smuggler Henry-Alex Rubin, director; Ken Seng, DP; Leah Fleischmann-Allina, line producer; Drew Santarsiero, exec producer. Editorial Stitch Dan Swietlik, editor; Weston Cadwell, assistant editor; Ben Bragg, producer; Mila Davis, exec producer. Postproduction Efilm Tim Stipan, colorist. Audio Post Lime Studios Music Cliff Martinez

Category of ScreenWork: 

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