Harold Einstein of Dummy Films directed this spot, “Lost,” for Dole Fruit Bowls. The commercial is part of the “Hold My Fruit Bowl” campaign conceived by agency Erich & Kallman.
In “Lost,” a group of young scouts gets lost in the woods as their troop leader is unable to find his bearings. A small boy hands the Dole Fruit Bowl he’s eating to a fellow scout and says, “hold my fruit bowl.” Next, the boy calls on a hawk for help. He has a friendly conversation with the bird in its own language, finds the way out of the woods and saves the day.
Seems that our lad was fueled by the healthy nutrition of the delicious Dole Fruit Bowl, enabling him to step up and out-do the adult leader of the pack.
Credits
Client Dole (Fruit Bowls) Agency Erich & Kallman LLC Eric Kallman, chief creative officer/founder; Aaron Araya, copywriter; Vail Prior, art director; Kati Haberstock, producer. Production Dummy Films Harold Einstein, director; Michael Kanter, exec producer/managing director/producer; Glynn Speeckaert, DP; Patrick Lumb, production manager. Editorial Arcade LA Dave Anderson, editor; Joelle Graham, assistant editor; Sila Soyer, exec producer/partner; Crissy DeSimone, exec producer; Tom Barnett, producer. Finishing The Mill John Shirley, creative director; John Leonti, creative director, VFX supervisor; Sumer Zuberi, Francesca Moran, deputy head of production/producers. Color Company 3 Tim Masick, sr. colorist; Kevin Breheny, sr. producer/short form. Audio Mr. Bronx Geoff Strasser, mix & sound design; Hanna Choi, producer. Music Butter Music Stone Irr, producer.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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