Filmmaker Harmony Korine (Kids, Spring Breakers) directed via MJZ this campaign for 7-Eleven out of agency 360i.
Among the spots is “Coastin’” featuring a towering man on roller skates who casually glides into his local 7-Eleven to snag a Slurpee, barely pausing as he taps his credit card to pay and rolls out the door. The thrill of that first icy sip sets off an unexpected display of agility, and the parking lot becomes the stage for his joyful skating performance.
The package of spots features the brand’s new tagline, “Take it to Eleven.”
Credits
Client 7-Eleven Agency 360i Menno Kluin, chief creative officer; Devon Hong, executive creative director; Andrew Hunter, Michael Schachtner, Doug Murray, creative directors; Emmanuel Rocha, jr. copywriter; Jorge Diaz, jr. art director; Brian Gartside, group design director; Sophia Del Plato, sr. designer; Luis Valencia, associate designer; Carissa Ranelycke, SVP integrated production; Adrea Rastogi, executive producer; Adrienne Darnell, sr. producer; Raig Adolfo, EVP integrated strategy; Amie Dowker, VP integrated strategy; Angie Arner, strategy director; Ashley Evangelista, sr. strategist; Jackie Mockridge Mattina, head of strategy & insights; Danielle Moylan, director, consumer insights & analysis; Nicola Flynn, sr. manager, audience & insights. Production MJZ Harmony Korine, director. Editorial Cartel Postproduction The Mill
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
