In “Paparazzi,” part of the latest Enterprise Rent-A-Car campaign from London creative agency The Corner, Gerard Butler is being pursued by photographers. Butler is chased all around London, taking us through some of the city’s most iconic locations before he ultimately escapes in an Enterprise car.
Guy Shelmerdine of Smuggler directed the two-spot package, including “Paparazzi.”
Client Enterprise Rent-A-Car Agency The Corner, London Tom Prendergast, Joe Stamp, creative directors; Kristie Girvan, Katrina Morelli, heads of production; Ollie Gilmore, strategy director. Production Smuggler Guy Shelmerdine, director; Nick Sutherland-Dodd, exec producer; Gary Salter, photographer; Greg Powell, stunt coordinator. Postproduction Framestore Kristie Girvan, head of production; Reece McFarlane, Jason Farrow, Simon Stoney, Esme Coleman, Paul O'Brien, compositors; Christian Tailor, motion graphics; Sophie Harison, sr. producer. Editorial The Quarry Paul Watts, editor. Music Q Department, New York Sound Design/Audio Post 750mph, London Sam Ashwell, sound designer/mixer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
