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Director Guy Shelmerdine, BBH LA Get "Pop Cultured" For E! News


Robert Goldrich
Thursday, Aug. 25, 2016


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Knowing his wife likes Blac China but not knowing she means the model/entrepreneur/hip hop music video star, a guy literally sprays black paint onto a set of china dishes. His teen son is in disbelief, leading us to realize that this well meaning dad and hubby is in need of pop culture training.

A super appears which reads, “If you think Blac Chyna is imported porcelain, you need to be pop cultured,” followed by the appearance of the logo for E! News which is billed as the definitive source for entertainment news.

“Blac Chyna” is one of three promo spots for E! News directed by Guy Shelmerdine of Smuggler for agency BBH LA.


Client E! Entertainment Agency BBH LA Zach Hilder, executive creative director; Josh Webman, creative director; Lernik Ohanian, art director; Joseph Sgro, copywriter; Kristen Childers, producer; Eva Sealove, associate producer. Production Smuggler Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Allison Kunzman, exec producers; Andrew Colon, head of production; Bernard Rahill, line producer/DP. Editorial No.6 Lucas Spalding, editor; Allison Dettelbach, exec producer.

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