Saturday, October 21, 2017
You are here:

Director Guy Shelmerdine, BBH LA Get "Pop Cultured" For E! News

By

Robert Goldrich
Thursday, Aug. 25, 2016

1305 views

Log in or register now!

Knowing his wife likes Blac China but not knowing she means the model/entrepreneur/hip hop music video star, a guy literally sprays black paint onto a set of china dishes. His teen son is in disbelief, leading us to realize that this well meaning dad and hubby is in need of pop culture training.

A super appears which reads, “If you think Blac Chyna is imported porcelain, you need to be pop cultured,” followed by the appearance of the logo for E! News which is billed as the definitive source for entertainment news.

“Blac Chyna” is one of three promo spots for E! News directed by Guy Shelmerdine of Smuggler for agency BBH LA.

Credits

Client E! Entertainment Agency BBH LA Zach Hilder, executive creative director; Josh Webman, creative director; Lernik Ohanian, art director; Joseph Sgro, copywriter; Kristen Childers, producer; Eva Sealove, associate producer. Production Smuggler Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Allison Kunzman, exec producers; Andrew Colon, head of production; Bernard Rahill, line producer/DP. Editorial No.6 Lucas Spalding, editor; Allison Dettelbach, exec producer.

Genre: 
Style: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/68377/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/68377/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/68377/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/68377/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Oct. 20, 2017

The Television Academy has voted to begin disciplinary proceedings against...

Friday, Oct. 20, 2017

Production company UNHEARD/OF has signed Chris Volckmann and Aaron Brown...

Friday, Oct. 20, 2017

DP Eric Robbins has joined Innovative Artists for representation in...

Friday, Oct. 20, 2017

Superman and Batman were born, like brothers, in 1938 and 1939,...

Thursday, Oct. 19, 2017

The American Film Institute (AFI) announced that Academy Award®-nominated...

Thursday, Oct. 19, 2017

The AICP has announced an expansion of its Commercial Directors Diversity...

Recent SPW Releases

Friday, Oct. 20, 2017

To introduce their newest offering, Zing, maker of StikBot brand stop...

Thursday, Oct. 19, 2017

The Independent Filmmaker Project (IFP), the nation’s premier member...

Thursday, Oct. 19, 2017

Kerry Brougher, Director of the Academy Museum of Motion Pictures,...

Thursday, Oct. 19, 2017

Romain Quirot ’s short film, The Last Journey of the Enigmatic Paul W.R...

Thursday, Oct. 19, 2017

Cutters Studios Detroit ( http://www.cuttersstudios.com ) is very proud to...

Thursday, Oct. 19, 2017

The Meet the Press Film Festival in Collaboration with the American Film...

Top