Director Grant Heslov, McCann NY Deliver "TV Doctors" For Cigna
Alan Alda, Patrick Dempsey, Lisa Edelstein, Donald Faison and Noah Wyle--who portrayed doctors in TV series--again don scrubs and white coats to promote the importance of getting annual health check-ups in this campaign for Cigna out of McCann New York.
Grant Heslov of Untitled Films directed this spot--titled "The TV Doctors of America"--which is part of a campaign that just launched across TV, digital and social.
Client Cigna Agency McCann New York Eric Silver, North American chief creative officer; Tom Murphy, Sean Bryan co-chief creative officers, NY; Larry Platt, executive creative director; Ferdinand Danielle, associate creative director/art director; Tom Weingard, associate creative director/copywriter; Daniel Aykurt, art director; Donnell Johnson, copywriter; Nathy Aviram, chief production officer; Amanda Revere, executive director; Eric Johnson, executive music producer; Dan Gross, music producer; Julianna Katrancha, group strategy director. Agency MRM/McCann Lisa Goldberg, sr. social media specialist; Randi Rosenfeld, director social media; Tammy Hwang, director of strategy; Astrid Andujar, Cheryl Thrower, Tatiana Girman, art directors; Carl Ceo, creative director; Katie Kirschner, animator; Rebecca Gardner, Ron Sullivan, associate creative directors; Debra Airey, director of broadcast production; Ken Hogan, director of graphic services; Mike Lapolice, associate digital production artist; Ken Hogan, director of graphic services; Janell McCanna, associate UX designer. Production Untitled Films Grant Heslov, director; Jim Evans, exec producer. Editorial Mackenzie Cutler Ryan Steele, editor; Pamela Petruski, assistant editor; Gina Pagano, exec producer. Color Company 3 Tim Masick, colorist. Graphics Schmigital Music JSM Audio Post Heard City Jodi Levine, Evan Mangiamele, engineer.
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