Tuesday, July 25, 2017
You are here:

Director Grant Heslov, McCann NY Deliver "TV Doctors" For Cigna


Robert Goldrich
Thursday, Sep. 8, 2016


Log in or register now!

Alan Alda, Patrick Dempsey, Lisa Edelstein, Donald Faison and Noah Wyle--who portrayed doctors in TV series--again don scrubs and white coats to promote the importance of getting annual health check-ups in this campaign for Cigna out of McCann New York. 

Grant Heslov of Untitled Films directed this spot--titled "The TV Doctors of America"--which is part of a campaign that just launched across TV, digital and social.


Client Cigna Agency McCann New York Eric Silver, North American chief creative officer; Tom Murphy, Sean Bryan co-chief creative officers, NY; Larry Platt, executive creative director; Ferdinand Danielle, associate creative director/art director; Tom Weingard, associate creative director/copywriter; Daniel Aykurt, art director; Donnell Johnson, copywriter; Nathy Aviram, chief production officer; Amanda Revere, executive director; Eric Johnson, executive music producer; Dan Gross, music producer; Julianna Katrancha, group strategy director. Agency MRM/McCann Lisa Goldberg, sr. social media specialist; Randi Rosenfeld, director social media; Tammy Hwang, director of strategy; Astrid Andujar, Cheryl Thrower, Tatiana Girman, art directors; Carl Ceo, creative director; Katie Kirschner, animator; Rebecca Gardner, Ron Sullivan, associate creative directors; Debra Airey, director of broadcast production; Ken Hogan, director of graphic services; Mike Lapolice, associate digital production artist; Ken Hogan, director of graphic services; Janell McCanna, associate UX designer. Production Untitled Films Grant Heslov, director; Jim Evans, exec producer. Editorial Mackenzie Cutler Ryan Steele, editor; Pamela Petruski, assistant editor; Gina Pagano, exec producer. Color Company 3 Tim Masick, colorist. Graphics Schmigital Music JSM Audio Post Heard City Jodi Levine, Evan Mangiamele, engineer.

Category of ScreenWork: 


<iframe width="560" height="349" src="https://shootonline.com/embed/68543/560x349" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="https://shootonline.com/embed/68543/640x390" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="https://shootonline.com/embed/68543/853x510" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="https://shootonline.com/embed/68543/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!
Category of ScreenWork: