Monday, June 25, 2018
You are here:

Director Filip Engstrom, BBH NY Team On PlayStation VR "Star Wars" Promo


Robert Goldrich
Friday, Oct. 7, 2016


Log in or register now!

PlayStation and BBH NY unveiled their new campaign to promote PlayStation VR, the breakthrough virtual reality headset which debuts in stores on October 13. 

The first spot focuses on the Star Wars franchise.  As a gamer dons the PSVR headset, the first clue of what’s to come is when a cup on the coffee table begins to tremble on a table, as though an earthquake is imminent. Quickly the action escalates, as the entire living room begins to shatter, with furniture and walls themselves being sucked away with cyclonic force. As the gamer’s entire surroundings are pulled into this vortex, he emerges again, now in a new world, transformed into a Rebel Fighter pilot of an iconic Star Wars X-wing, soaring through a galaxy far, far away. The spot concludes with the tag line, “Greatness Awaits.” 

Filip Engstrom of Smuggler directed.


Client Sony PlayStation/PlayStation VR Agency BBH New York John Patroulis, creative chairman; Ari Weiss, chief creative officer; Colin Kim, Lucas Bongioanni, creative directors; Diego Fonseca, art director; Spencer Campbell, copywriter; Kate Morrison, head of production; Sam Kilbreth, sr. producer; Kendra Salvatore, strategy director; Megan Piro, communications strategy director. Production Smuggler Filip Engstrom, director; Shannon Jones, exec producer; Gustav Geldenhuys, line producer; Nicolaj Bruel, DP. Editorial General Editorial Noah Herzog, editor; Robert Parker, exec producer. Visual Effects Jamm Jake Montgomery, 2D VFX supervisor/lead Flame; Andy Boyd, 3D VFX supervisor/lead CG; Asher Edwards, exec producer; Ashley Greyson, producer.  Color MPC Jean-Clement Soret, global creative director of color grading/colorist; Ellora Chowdhury, head of color, London; Dani Zeitlin, exec producer, color, NY; Adrienne McNeary, producer, color NY. Audio Sonic Union Steve Rosen, mixer. Audio Skywalker Sound; Matthew Wood, supervising sound editor/mixer; Trey Turner, additional supervising sound editor/mixer; Brandon Proctor, mixer; Zach Martin, sound editor. Music/Sound Q Department, NY Additional Music/Sound Design Skywalker Sound John Williams, composer

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jun. 25, 2018

The 2018 BET Awards barely handed out any trophies with big stars like...

Sunday, Jun. 24, 2018

The dinosaurs still rule the box office. "Jurassic World: Fallen Kingdom"...

Saturday, Jun. 23, 2018

Say this about TV creators in 2018 — they don't give up easily. Three...

Friday, Jun. 22, 2018

Procter & Gamble had a Grand time at the Cannes Film Lions competition...

Friday, Jun. 22, 2018

Creative brush strokes from Pablo Picasso and Leonardo da Vinci were...

Friday, Jun. 22, 2018

Sonia Malfa--who was selected for the Commercial Directors Diversity...

Recent SPW Releases

Friday, Jun. 22, 2018

The five international channels of China Global Television Network (CGTN...

Thursday, Jun. 21, 2018

NorthSouth Productions, the company behind the smash-hit comedy series...

Thursday, Jun. 21, 2018

Christina Rzewucki is a Texture and Look Development Artist at Rising Sun...

Thursday, Jun. 21, 2018

The Producers Guild of America (PGA) announced Saturday, January 19, 2019...

Thursday, Jun. 21, 2018

Director Aubrey Smyth, represented for commercial and brand assignments...