Bitburger, Serviceplan and Stink Films Berlin took a road trip around Germany to capture the emotion of football fans in the lead up to the UEFA Euro 2024. Bitburger is the official national beer of the UEFA Euro Championships in Germany.
Directed by documentary specialist Eliot Rausch via Stink Films, the “Bitte” tour campaign celebrates all that brings people together around major football events–food, traditions, storytelling, paraphernalia, hugs, and of course, shared moments with Bitburger.
To authentically capture the emotion behind these moments, Rausch and the production team traveled around the country interviewing and shooting real life fans in their usual spaces. We see domestic spaces, pubs, restaurants, workshops and streets, brought to life by the fervor of people and their devotion to their teams.
Within the campaign, the “Bitte” (meaning please in English) is the visual and textual anchor of the communication and introduces the new brand platform.
Rausch said, “Traveling through Germany for a while changed me. And it quickly became evident that in a post COVID world, we long to be connected rather than divided. With a trustworthy client, an inventive agency, a hopeful script, and a few vans packed to the brim with our production team, we traveled from Berlin to Hamburg, to Gelsenkirchen, Lindau, and Weimar. No actors, real people and their friends, and friends of their friends. It was a celebration of our togetherness, that powerful รฉlan vital–captured all to invigorate Germany’s journey towards the 2024 EuroCup”
CreditsClient Bitburger Agency Serviceplan Production Stink Films Berlin Eliot Rausch, director; Cedric Schanze, DP; Justin Stiebel, managing director; Moritz Merkel, exec producer; Michael Hessenbruch, Nikita Mikitin, producers; Linus Weber, 1st AD; Jan Henrick Becker, journalist; Katrein Baumeister, research; Florian Schuppel, photographer; Evgeniy Marantz, Maurizio Gallicchio, art department & styling; Robert Sieg, post producer. Editorial Jonas Baumgartel, editor; Leonidas Befeldt, Julian Neville, Max Eigentler, additional editors. Postproduction nhb video GmbH Jacob McKee, color grading. Music & Sound Design Staub Audio. Voiceover Casting Massive Voices Charly Hubner, voiceover.
Perlorian Brothers, Agency Lifelong Crush โKickstart Your Heartโ For Kicking Horse Coffee
Directed by The Perlorian Brothers via Canadian production company Merchant, this 45-second spot for Kicking Horse Coffee from agency Lifelong Crush opens on a donkey looking wistfully at the sun-splashed horses trotting past the humble barn where he spends his days.
His routine is dull and unvarying--until he spots a cobweb-covered motorcycle in the back of the barn. The sound of a revving engine signals the start of the music. At the same time, the songโs breakneck opening accompanies a color-splashed visual of the donkey barreling out of the barn, riding the motorcycle, and doing a donut before going full-throttle into the surrounding valley and onwards to the rest of the world.
The energetic and heartwarming spot captures the exhilaration that a good cup of coffee can provide and serves as an urgent reminder not to let life pass you by. In other words, be that donkey.
Titled โKickstart Your Heart,โ the commercial is being shown on TV and online across Canada and the U.S.
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