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Director David Shane, Venables Bell & Partners Get Real For Chipotle


Robert Goldrich
Tuesday, Apr. 11, 2017


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Comedian/actress Jillian Bell goes inside a giant Chipotle burrito in which everything is real--with real and healthy ingredients (no added colors, flavors or preservatives). So naturally Bell too gets real upon entering the burrito’s cozy confines, sharing how she has a thing for musicians. But not all musicians as a nearby pianist discovers.

David Shane of O Positive directed three spots, including “Musicians,” in this “As Real as It Gets”  campaign out of Venables Bell & Partners. The other two spots star comedians Sam Richardson and John Mulaney, respectively. They too reveal their fears, desires and secrets as they lounge inside a surprisingly spacious burrito voiced by Jeffrey Tambor.


Client Chipotle Mexican Grill Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, executive creative director; Tom Scharpf, creative director; Amanda Younger, Avery Oldfield, Mark Lawson, art directors; Jimmy Burton, Adam Wolinsky, Eric Boyd, copywriters; Michael Davidson, head of strategy; Jake Bayham, sr. brand strategist; Jeff Burger, director of digital strategy and analytics; Craig Allen, director of integrated production; Gabby Gardner, producer. Production O Positive David Shane, director; Maryse Alberti, DP; Ralph Laucella, exec producer; Ken Licata, producer; Maia Javan, production designer. Editorial Arcade Edit Geoff Hounsell, Nick Rondeau, editors; Gustavo Roman, John Gallagher, assistant editors; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, head of production; Alexa Atkin, producer. VFX Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Tita Poe, sr. producer; Brack Hightchew, associate producer; Miles Kinghorn, lead Flame artist; Chris DeCristo, Tim Miller, Chris Homel, Todd Mesher, Flame artists; Austin Lewis, Flame assist; Michael Loney, Jason Forster, Geronimo Moralez, comp artists; Zach Carnes, animator; Jeff Willette, VFX. Color Company 3 Dave Husey, colorist; Liza Kerlin, producer. Audio Post Lime Studios Zac Fisher, mixer; Lisa Mermelstein, audio assistant; Susie Boyajan, exec producer. Music Human Kamela Anderson, producer; Gordon Minette, Matthew O’Malley, Aaron Kotler, composers; Gareth Williams, Craig DeLeon, creative leads. 

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