Friday, December 15, 2017
You are here:

Director Craig Gillespie, Venables Bell Team On "Desolation" For Audi, Airbnb


Robert Goldrich
Thursday, Sep. 15, 2016


Log in or register now!

Audi of America returns for the sixth consecutive year as official automotive sponsor and vehicle provider for the Television Academy for the 68th Annual Emmy Awards. This year’s campaign takes a new twist, featuring a collaboration with Airbnb. The campaign is anchored by a 60-second spot titled “Desolation” created by Venables Bell & Partners that is now online and will air on Emmy night.  

In the spot, fans will be invited to book an exclusive three-day experience of a lifetime, which includes a stunning Death Valley House in the Nevada desert (the home has no address, only coordinates on a map); a fully fueled Audi R8 Coupe in the driveway; and a mind-blowing professional driving experience. Guests will have an expansive 80 acres all to themselves, complete with straightaways and dry lakebeds for a chance to experience 0-60 mph in 3.2 seconds. The booking comes with the full Audi VIP treatment. Bookings go live beginning Sun., Sept. 18 and will be released once a day at 6 p.m. PST through Sun, Sept. 25.

In “Desolation,” we see a high-speed Audi R8 Couple commute in the middle of nowhere--the trek going from the Death Valley abode to an outdoor merchant stand--to get some ground coffee, kicking up a whole lot of dust in the process.

Craig Gillespie of MJZ directed the humorous, high octane :60.


Client Audi of America, Airbnb Agency Venables Bell & Partners Will McGinness, executive creative director; Justin Moore, Erich Pfeifer, creative directors; Matt Miller, associate creative director/copywriter; Matt Keats, associate creative director/art director; Kyle Jones, sr. art director; Craig Allen, director of integrated production; Matt Flaker, sr. producer. Production MJZ Craig Gillespie, director; Phillip Lesourd, DP; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Final Cut Editorial Crispin Struthers, editor; Suzy Ramirez, head of production. Music Human James Leibow, composer; Craig DeLeon, creative director; Jonathan Sanford, exec producer. Sound Design/Mix 740 Sound Chris Pinkston, mixer/sound designer; A. Josh Reinhardt, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer. Geena Richard, associate producer of mix. VFX/Finish Framestore Beau Leon, colorist; James Razzall, VFX sr. exec producer; James Alexander, VFX sr. producer; Alex Thomas, VFX creative director.

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Thursday, Dec. 14, 2017

Michelle Kunken has been named an executive creative director at Saatchi...

Thursday, Dec. 14, 2017

The Federal Communications Commission repealed the Obama-era "net...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...