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Director Craig Gillespie, Venables Bell Team On "Desolation" For Audi, Airbnb


Robert Goldrich
Thursday, Sep. 15, 2016


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Audi of America returns for the sixth consecutive year as official automotive sponsor and vehicle provider for the Television Academy for the 68th Annual Emmy Awards. This year’s campaign takes a new twist, featuring a collaboration with Airbnb. The campaign is anchored by a 60-second spot titled “Desolation” created by Venables Bell & Partners that is now online and will air on Emmy night.  

In the spot, fans will be invited to book an exclusive three-day experience of a lifetime, which includes a stunning Death Valley House in the Nevada desert (the home has no address, only coordinates on a map); a fully fueled Audi R8 Coupe in the driveway; and a mind-blowing professional driving experience. Guests will have an expansive 80 acres all to themselves, complete with straightaways and dry lakebeds for a chance to experience 0-60 mph in 3.2 seconds. The booking comes with the full Audi VIP treatment. Bookings go live beginning Sun., Sept. 18 and will be released once a day at 6 p.m. PST through Sun, Sept. 25.

In “Desolation,” we see a high-speed Audi R8 Couple commute in the middle of nowhere--the trek going from the Death Valley abode to an outdoor merchant stand--to get some ground coffee, kicking up a whole lot of dust in the process.

Craig Gillespie of MJZ directed the humorous, high octane :60.


Client Audi of America, Airbnb Agency Venables Bell & Partners Will McGinness, executive creative director; Justin Moore, Erich Pfeifer, creative directors; Matt Miller, associate creative director/copywriter; Matt Keats, associate creative director/art director; Kyle Jones, sr. art director; Craig Allen, director of integrated production; Matt Flaker, sr. producer. Production MJZ Craig Gillespie, director; Phillip Lesourd, DP; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Final Cut Editorial Crispin Struthers, editor; Suzy Ramirez, head of production. Music Human James Leibow, composer; Craig DeLeon, creative director; Jonathan Sanford, exec producer. Sound Design/Mix 740 Sound Chris Pinkston, mixer/sound designer; A. Josh Reinhardt, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer. Geena Richard, associate producer of mix. VFX/Finish Framestore Beau Leon, colorist; James Razzall, VFX sr. exec producer; James Alexander, VFX sr. producer; Alex Thomas, VFX creative director.



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