Director Craig Gillespie of MJZ reached out to frequent collaborator Peter Nashel (I,Tonya), creative director/composer and founder of duotone audio group to find an authentic musical voice for what was literally a dream project: score the music for six long-form mock “trailers” starring Jessica Alba and Zac Efron. Each of the spots in the campaign mimics a familiar movie trailer style, and they wanted the music to do the same. The objective was to make these sound and feel like authentic trailers. Complete with over 10 cues and a 50-piece overseas orchestral record, this project was quite the challenge to pull off mid-pandemic.
This mock trailer, “A Romance to Remember” was the second one up. Inspired by indie rom coms, it begins with a fun little surf hook before it transitions into a charming indie movie score and eventually to a fully produced Mediterranean Manouche song complete with fabulous vocals (in Italian) by Gege Telesforo and Chiara Izzi.
Credits
Client Dubai Tourism Agency Mother London Production MJZ Craig Gillespie, director; Nicolas Karakatsanis, DP; Martha Davis, producer. Overseas Production Company Stoked Editorial Exile Shane Reid, Nick Gilberg, Will Butler and Brendan Jenkis (Ten Three). Post/VFX Electric Theatre Collective Jon Purton, post producer; Emma Hughes, production coordinator; Ryan Knowles, VFX supervisor; Sarah Crux, Ally Burnett, Ruben Llusia, Hani AlYousif, VFX leads; Alberto Pizzocchero, Daniel Brewster, Adam Woolrich, Ludvig Hallenius, Christian Block, Doruk Saglam, Kia Coates Stirling Archibald , Thiago Vilas Boas, Heather Costa, Will Medcalf, Tane Welham, Chris Fraser, Kieran Jordan, Oscar Tornincasa, Julie Cruette, Luke Butler, Dave Birkill, Gareth Williams, Adam Darrah, VFX artists. Music duotone audio group, bicoastal Peter Nashel, creative director/founder/composer; Ross Hopman, executive music producer; Giovonni Lobato, sr. music producer. Audio Post 750mph, London Sam Ashwell, lead engineer; Jeff Smith, Tom Joyce, Mike Bovil, Jake Ashwell, sound engineers
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
