Director Craig Gillespie of MJZ reached out to frequent collaborator Peter Nashel (I,Tonya), creative director/composer and founder of duotone audio group to find an authentic musical voice for what was literally a dream project: score the music for six long-form mock “trailers” starring Jessica Alba and Zac Efron. Each of the spots in the campaign mimics a familiar movie trailer style, and they wanted the music to do the same. The objective was to make these sound and feel like authentic trailers. Complete with over 10 cues and a 50-piece overseas orchestral record, this project was quite the challenge to pull off mid-pandemic.
This mock trailer, “A Romance to Remember” was the second one up. Inspired by indie rom coms, it begins with a fun little surf hook before it transitions into a charming indie movie score and eventually to a fully produced Mediterranean Manouche song complete with fabulous vocals (in Italian) by Gege Telesforo and Chiara Izzi.
Credits
Client Dubai Tourism Agency Mother London Production MJZ Craig Gillespie, director; Nicolas Karakatsanis, DP; Martha Davis, producer. Overseas Production Company Stoked Editorial Exile Shane Reid, Nick Gilberg, Will Butler and Brendan Jenkis (Ten Three). Post/VFX Electric Theatre Collective Jon Purton, post producer; Emma Hughes, production coordinator; Ryan Knowles, VFX supervisor; Sarah Crux, Ally Burnett, Ruben Llusia, Hani AlYousif, VFX leads; Alberto Pizzocchero, Daniel Brewster, Adam Woolrich, Ludvig Hallenius, Christian Block, Doruk Saglam, Kia Coates Stirling Archibald , Thiago Vilas Boas, Heather Costa, Will Medcalf, Tane Welham, Chris Fraser, Kieran Jordan, Oscar Tornincasa, Julie Cruette, Luke Butler, Dave Birkill, Gareth Williams, Adam Darrah, VFX artists. Music duotone audio group, bicoastal Peter Nashel, creative director/founder/composer; Ross Hopman, executive music producer; Giovonni Lobato, sr. music producer. Audio Post 750mph, London Sam Ashwell, lead engineer; Jeff Smith, Tom Joyce, Mike Bovil, Jake Ashwell, sound engineers
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
