Thursday, April 19, 2018
You are here:

Director Craig Gillespie Fills "Pothole" For State Farm, DDB Chicago

By

Robert Goldrich
Friday, Mar. 16, 2018

1292 views

Log in or register now!

Craig Gillespie of MJZ directed this spot, which is part of DDB Chicago’s new State Farm campaign titled “Here to Help___Go Right.” In this particular spot, the blank is filled in by “Potholes” as a motorist is finally victimized by an infamous pothole that has been wreaking havoc in the town for decades on end. The commercial takes us back to several of those incidents from yesteryear. This trip through history concludes as we return to today’s motorist who  luckily is a State Farm customer. He calls upon his insurance agent who comes to the rescue.

The creative in the five spots across the campaign sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm and its agents respond when misfortune strikes.

Credits

Client State Farm Agency DDB Chicago Ari Weiss, chief creative officer, North America; John Maxham, chief creative officer, Chicago; Diane Jackson, chief production officer; Mel Routhier, executive creative director; John Hayes, group creative director; Brian Culp, Christoper Bruney, creative directors/art directors; Katie Bero, Adam Cook, creative directors/copywriters; Amy Turner, Mary Cheney, executive producers; Meghan Gross, producer; Jesse Bayer, group strategy director; Amanda Schuneman, strategist. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Whitehouse Matthew Wood, editor; Meaghan Rahamut, assistant editor; Dawn Guzowski, producer. Audio Post Nicholas Papaleo, Justin Mayer, audio engineers; Cameron Aper, audio producer. VFX/Finish Eight VFX Shira Boardman, executive producer; Ryan Dahlman, producer; Jean-Marc Demmer, creative director; Julien Forest, VFX/CG supervisor; Tanner Owen, sr. crowd TD; Leticia Saldana, modeler; Thomas Lopez, rigger; Jaguar Lee, designer; Talia Gleason, lead Flame compositor; Jerry Hall, Nuke compositor. Color Grading Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, color producer. Music Comma Bonny Dolan, exec producer; Leigh Salzman, sr. producer; Peter Schmidt, Matt Kelly, composers.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/75564/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/75564/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/75564/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/75564/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Apr. 19, 2018

The 17th annual Tribeca Film Festival opened Wednesday with pugnacious...

Thursday, Apr. 19, 2018

Creative editorial and post boutique Hiatus has been launched in Detroit...

Wednesday, Apr. 18, 2018

If you've ever walked into a store and were embarrassed to tell the...

Wednesday, Apr. 18, 2018

The Cavalry Productions has signed Kiran (a.k.a. Kiran Koshy) who last...

Tuesday, Apr. 17, 2018

As the rebooted “Roseanne” continues to dominate the television landscape...

Tuesday, Apr. 17, 2018

Asia Argento said he raped her during the Cannes Film Festival. Mira...

Recent SPW Releases

Wednesday, Apr. 18, 2018

Advertising production veteran David Verhoef has joined production and...

Wednesday, Apr. 18, 2018

Agus Gonzalez-Lancharro, Owner and Creative Director of the original music...

Monday, Apr. 16, 2018

New York Festivals International Advertising Awards® announced this year’s...

Tuesday, Apr. 17, 2018

The Hollywood Professional Association (HPA ® ) opens its call for entries...

Wednesday, Apr. 18, 2018

As part of the Eastman Kodak Company’s (NYSE: KODK) long-held commitment...

Wednesday, Apr. 18, 2018

The One Club for Creativity, the world's foremost non-profit organization...

Top