Director Craig Gillespie, CP+B Team On letgo's "Disco Ball"
Continuing its campaign centered on how we are all irrationally tied to various objects and belongings we don’t need anymore--and demonstrating that mobile marketplace app letgo can help by easily posting an item for sale in seconds--CP+B Miami has rolled out three new commercials directed by Craig Gillespie of MJZ.
This package of letgo spots includes “Disco Ball” which introduces us to a young woman riding a scooter through heavy traffic who won’t get rid of her disco ball even though it blocks her line of sight to the point where she can barely see where she’s going. Riding with her is a passenger who deploys the letgo app leading to a buyer for the disco ball and marking a return to TV by the Village People.
Client letgo Agency CP+B Miami Gustavo Sarkis, executive creative director; Jeff Siegel, Alvaro Ramos, creative directors; Marshall Mann, Cristina Flores, content managers; Ian Kelly, sr. integrated producer; Jennifer Malki, jr. integrated producer. Production MJZ Craig Gillespie, director; Martha Davis, producer; Emma Wilcockson, exec producer. Editorial Exile Edit Eric Zumbrunnen, editor; CL Weaver, exec producer; Toby Louie, producer; Tara Wall, assistant editor; VFX/Finishing Eight VFX Shira Boardman, exec producer; Juliet Tierney, head of production, Jean-Marc Demmer, VFX supervisor; Evan Kantor, VFX coordinator; Philip Ineno, Andy Davis, Joe Chiao, Flame artists; Paul Heagney, Flame compositor. Postproduction Company 3 Siggy Ferstl, colorist; Matt Moran, producer. Sound Design/Mix Barking Owl Michael Anastasi, sound design; KC Doissett, Ashley Benton, producers; Morgan Johnson, mixer. Music JSM Music Joel Simon, creative director; Jeff Fiorello, exec producer.