Director Andreas Roth Captures Essence Of Sport For FILA
Andreas Roth (who is handled in the U.S. by RSA Films, and in the UK by RiffRaff) directed this FILA spot titled “Playground”--produced by Germany’s Tempomedia for agency Markenloft--which captures the spirit and relentless competitive spirit of athletes spanning varied sports. FILA athletes strive to find the perfect playground to challenge themselves and realize their full potential, exhibiting determination and self-sacrifice in their training and preparation.
The production entailed three-and-a-half weeks of shooting around the globe: Berlin, Paris, New York, Toronto and Tokyo.
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