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Director A.G. Rojas, BBDO NY "Carpool" For Visa Olympics Spot


Robert Goldrich
Thursday, Jun. 23, 2016


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Featuring more than 20 Team Visa athletes from around the globe, including Missy Franklin (USA – Swimming), Ibtihaj Muhammed (USA – Fencing), Carli Lloyd (USA – Soccer) and Kerri Walsh Jennings (USA – Beach Volleyball), “Carpool,” is the two-minute centerpiece spot of Visa’s global Olympics campaign from BBDO New York.

A.G. Rojas directed the commercial--set to the music of Edwin Starr’s “25 Miles”--which shows Team Visa athletes “carpooling” their way to  Rio while demonstrating the various ways in which the Visa card will be accepted at The Games.


Client Visa Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Melinda Kanipe, Levi Slavin, creative directors; Mike Lomanto, art director; Fred Kovey, writer; Diane Hill, group executive producer; Sofia Doktori, sr. producer; Leelee Groome, post producer. Production Park Pictures A.G. Rojas, director; Dinah Rodrigues, exec producer; Greig Fraser, Tim Hudson, DPs. Editorial Mackcut Ian Mackenzie, Nick Divers, editors. Postproduction Method Studios Tom Poole, colorist; Heather Saunders, producer. Audio Post Heard City Evan Mangiamele, engineer. Music Edwin Starr: “25 Miles”; IMG, talent management.


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