Featuring more than 20 Team Visa athletes from around the globe, including Missy Franklin (USA – Swimming), Ibtihaj Muhammed (USA – Fencing), Carli Lloyd (USA – Soccer) and Kerri Walsh Jennings (USA – Beach Volleyball), “Carpool,” is the two-minute centerpiece spot of Visa’s global Olympics campaign from BBDO New York.
A.G. Rojas directed the commercial–set to the music of Edwin Starr’s “25 Miles”–which shows Team Visa athletes “carpooling” their way to Rio while demonstrating the various ways in which the Visa card will be accepted at The Games.
Credits
Client Visa Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Melinda Kanipe, Levi Slavin, creative directors; Mike Lomanto, art director; Fred Kovey, writer; Diane Hill, group executive producer; Sofia Doktori, sr. producer; Leelee Groome, post producer. Production Park Pictures A.G. Rojas, director; Dinah Rodrigues, exec producer; Greig Fraser, Tim Hudson, DPs. Editorial Mackcut Ian Mackenzie, Nick Divers, editors. Postproduction Method Studios Tom Poole, colorist; Heather Saunders, producer. Audio Post Heard City Evan Mangiamele, engineer. Music Edwin Starr: “25 Miles”; IMG, talent management.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
