Featuring more than 20 Team Visa athletes from around the globe, including Missy Franklin (USA – Swimming), Ibtihaj Muhammed (USA – Fencing), Carli Lloyd (USA – Soccer) and Kerri Walsh Jennings (USA – Beach Volleyball), “Carpool,” is the two-minute centerpiece spot of Visa’s global Olympics campaign from BBDO New York.
A.G. Rojas directed the commercial–set to the music of Edwin Starr’s “25 Miles”–which shows Team Visa athletes “carpooling” their way to Rio while demonstrating the various ways in which the Visa card will be accepted at The Games.
Credits
Client Visa Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Melinda Kanipe, Levi Slavin, creative directors; Mike Lomanto, art director; Fred Kovey, writer; Diane Hill, group executive producer; Sofia Doktori, sr. producer; Leelee Groome, post producer. Production Park Pictures A.G. Rojas, director; Dinah Rodrigues, exec producer; Greig Fraser, Tim Hudson, DPs. Editorial Mackcut Ian Mackenzie, Nick Divers, editors. Postproduction Method Studios Tom Poole, colorist; Heather Saunders, producer. Audio Post Heard City Evan Mangiamele, engineer. Music Edwin Starr: “25 Miles”; IMG, talent management.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
