Goodby Silverstein & Partners' first work for the NFL Network is this two-spot package promoting Thursday Night Football and directed by Aaron Stoller of Biscuit Filmworks.
“People are busy on Thursday nights,” said David Suarez, creative director, Goodby Silverstein & Partners. “So, we wanted to remind fans that nothing should get in the way of football.”
That’s certainly the case in “Miracle of Life” in which a pregnant woman in the throes of labor at a hospital suddenly diverts her attention from the pressing matter at hand. Getting up from her bed in the delivery room, she grabs a chair and then stands on it so she can reach the TV set. She flips on the NFL Network so she can watch Thursday Night Football.
Credits
Client NFL Network/Thursday Night Football Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; David Suarez, Danny Gonzalez, creative directors; Ryan McLaughlin, associate creative director; Brett Beaty, art director; Ben Pfutzenreuter, copywriter; Tod Puckett, director of broadcast production; Stephanie DeNatale, broadcast producer; Bonnie Wan, director of strategy; Evan Hunerberg, brand strategy director. Production Biscuit Filmworks Aaron Stoller, director; Shawn Lacy, managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, head of production; Mala Vasan, producer; Tim Ives, DP; Jay Pooley, production designer. Editorial NO 6 LA Chan Hatcher, editor; Randy Baublis, assistant editor; Michelle Dorsch, producer; Carr Schilling, managing partner. Color Company 3 New York Tim Masick, colorist; Rochelle Brown, producer. Audio Post Lime Studios, Santa Monica, Calif. Rohan Young, mixer; Ben Tomastik, audio assistant; Kayla Phungglan, producer; Susie Boyajan, exec producer. VFX/Finishing The Mill Anastasia von Rahl, exec producer; Marcus Speaker, producer; Sardor Kaziyev, production coordinator; Phil Crowe, executive creative director/shoot supervisor; Bill Higgins, 2D lead artist; Alex Canlish, Steve Gibbons, Matt Dobrez, 2D artists. Graphics eLevel Motion Mike Landry, creative director; Isaac Park, Steph Sanchez, Chris Seneker, motion artists; Jennifer de Leon, post producer.
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
