Goodby Silverstein & Partners' first work for the NFL Network is this two-spot package promoting Thursday Night Football and directed by Aaron Stoller of Biscuit Filmworks.
“People are busy on Thursday nights,” said David Suarez, creative director, Goodby Silverstein & Partners. “So, we wanted to remind fans that nothing should get in the way of football.”
That’s certainly the case in “Miracle of Life” in which a pregnant woman in the throes of labor at a hospital suddenly diverts her attention from the pressing matter at hand. Getting up from her bed in the delivery room, she grabs a chair and then stands on it so she can reach the TV set. She flips on the NFL Network so she can watch Thursday Night Football.
Credits
Client NFL Network/Thursday Night Football Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; David Suarez, Danny Gonzalez, creative directors; Ryan McLaughlin, associate creative director; Brett Beaty, art director; Ben Pfutzenreuter, copywriter; Tod Puckett, director of broadcast production; Stephanie DeNatale, broadcast producer; Bonnie Wan, director of strategy; Evan Hunerberg, brand strategy director. Production Biscuit Filmworks Aaron Stoller, director; Shawn Lacy, managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, head of production; Mala Vasan, producer; Tim Ives, DP; Jay Pooley, production designer. Editorial NO 6 LA Chan Hatcher, editor; Randy Baublis, assistant editor; Michelle Dorsch, producer; Carr Schilling, managing partner. Color Company 3 New York Tim Masick, colorist; Rochelle Brown, producer. Audio Post Lime Studios, Santa Monica, Calif. Rohan Young, mixer; Ben Tomastik, audio assistant; Kayla Phungglan, producer; Susie Boyajan, exec producer. VFX/Finishing The Mill Anastasia von Rahl, exec producer; Marcus Speaker, producer; Sardor Kaziyev, production coordinator; Phil Crowe, executive creative director/shoot supervisor; Bill Higgins, 2D lead artist; Alex Canlish, Steve Gibbons, Matt Dobrez, 2D artists. Graphics eLevel Motion Mike Landry, creative director; Isaac Park, Steph Sanchez, Chris Seneker, motion artists; Jennifer de Leon, post producer.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
