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Diet Coke's "It's Mine"

By

Robert Goldrich
Friday, Apr. 1, 2016

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Ntropic served as VFX/animation house on this deftly produced and conceived Diet Coke spot directed by Daniel Askill of @radical.media for CAA Marketing. The piece shows a woman's quest and extended reach for Diet Coke, a refreshing libation now housed in assorted differently designed bottles.

Credits

Visual Effects/Animation: Ntropic LA Nathan Robinson, executive creative director; Michelle Hammond, exec producer; Ron Moon, head of production; Simon Mowbray, creative director/Flame; James McCarthy, art direction/CG; Kirsten Collabolletta, producer; Patrick Vidal, Kevin Ta, compositors; Eugene Goryachev, pre-vis; Jerome Knight, Flame assist; Michael Bennett, EP/dir of business development; Marshall Plante, colorist; Kristy Navarro, color assist (Toolbox: Cinema 4D, Maya, Vray, Flame, After Effects, Nuke) Agency: CAA Marketing, Los Angeles; Production: @radical.media, bicoastal Daniel Askill, director

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/66356/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/66356/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/66356/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/66356/1280x750" frameborder="0" allowfullscreen></iframe>
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