Monday, July 16, 2018
You are here:

Diego Luna Directs "The Journey" For Jarritos


Robert Goldrich
Friday, Oct. 21, 2016


Log in or register now!

Director Diego Luna, agency WALO and client Jarritos, the popular Mexican soft drink brand, joined forces to produce Jarritos’ The Journey, a short film which showcases the struggles and triumphs of immigrants living in the United States, while establishing Jarritos as a brand that celebrates the very diversity that makes its consumers and this country so great.

“As a brand with firm roots in Mexico and completely embraced by the United States, we too are immigrants and we know the journey all too well,” said Luis Fernandez, CEO of Novamex, Jarritos brand owner. “Our intention was to thank our consumers and celebrate the beauty of that journey, the sacrifices of previous generations, and the inherent diversity of the United States.”


Client Jarritos (Novamex)  Agency WALO Walter Barraza, Lalo Durán, creative directors; Nicholas Marshall, sr. art director; Laurencia Durán, social media & PR manager Production Company GLORIA Diego Luna, director; Carolina Costa, DP; Paloma Martinez, creative director; Pablo Cruz, Eric Bonniot, Arturo Sampson, exec producers; Theo Brooks, Marta Nuñez Puerto, producers; Shae Horton, production supervisor. Editorial Republic Editorial Andy McGee, Doug Crise, editors; Carrie Callaway, exec producer; Jacklyn Sandoval-Roman, post producer; Juan Luna, Nick Mueth, finishing/VFX artists. Sound Gordon Gibson, audio engineer/sound designer Color Nice Shoes, NY Gene Curley, colorist; Rebecca Mitchell, producer. Music Freiberg Music Daniel Freiberg, composer.

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jul. 16, 2018

Comic-Con, the annual gathering of over 130,000 fans, artists, collectors...

Monday, Jul. 16, 2018

Anonymous Content has added director Karim Huu Do to its roster for...

Sunday, Jul. 15, 2018

"Hotel Transylvania 3: Summer Vacation" has checked into the No. 1 spot at...

Friday, Jul. 13, 2018

The Martin Agency has created a department called Talent & Culture...

Friday, Jul. 13, 2018

Budweiser has a boat on the Moscow River and a disco. Coke set up an...

Friday, Jul. 13, 2018

Sterling K. Brown and Donald Glover aren't such Emmy outliers this year...

Recent SPW Releases

Friday, Jul. 13, 2018

GameStop delivers on the promise that stranger things can happen than an...

Friday, Jul. 13, 2018

The Hollywood Section of SMPTE ® , the organization whose standards work...

Friday, Jul. 13, 2018

Pace Pictures recently hosted international filmmakers from the Global...

Friday, Jul. 13, 2018

Sound Lounge, New York’s leading independent sound facility announces that...

Thursday, Jul. 12, 2018

Nominations for the 70 th Emmy ® Awards were announced today by the...