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Diego Luna Directs "The Journey" For Jarritos


Robert Goldrich
Friday, Oct. 21, 2016


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Director Diego Luna, agency WALO and client Jarritos, the popular Mexican soft drink brand, joined forces to produce Jarritos’ The Journey, a short film which showcases the struggles and triumphs of immigrants living in the United States, while establishing Jarritos as a brand that celebrates the very diversity that makes its consumers and this country so great.

“As a brand with firm roots in Mexico and completely embraced by the United States, we too are immigrants and we know the journey all too well,” said Luis Fernandez, CEO of Novamex, Jarritos brand owner. “Our intention was to thank our consumers and celebrate the beauty of that journey, the sacrifices of previous generations, and the inherent diversity of the United States.”


Client Jarritos (Novamex)  Agency WALO Walter Barraza, Lalo Durán, creative directors; Nicholas Marshall, sr. art director; Laurencia Durán, social media & PR manager Production Company GLORIA Diego Luna, director; Carolina Costa, DP; Paloma Martinez, creative director; Pablo Cruz, Eric Bonniot, Arturo Sampson, exec producers; Theo Brooks, Marta Nuñez Puerto, producers; Shae Horton, production supervisor. Editorial Republic Editorial Andy McGee, Doug Crise, editors; Carrie Callaway, exec producer; Jacklyn Sandoval-Roman, post producer; Juan Luna, Nick Mueth, finishing/VFX artists. Sound Gordon Gibson, audio engineer/sound designer Color Nice Shoes, NY Gene Curley, colorist; Rebecca Mitchell, producer. Music Freiberg Music Daniel Freiberg, composer.

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