Monday, March 19, 2018
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Dhelet Y&R, Buenos Aires, Raises Decibel Awareness Over Effects of Fireworks On Dogs


Robert Goldrich
Monday, Jan. 9, 2017


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Argentinian agency Dhélet Y&R put people in a canine’s shoes, getting select folks to don a customized dog mask and walk about town. Unbeknownst to them, soon to be piped into the dog head mask were the sounds of a fireworks show as they would be heard through the ears of a pooch. The audio is unbearable and fear-inducing, raising awareness of the damage fireworks can wreak on dogs.

Lujan Islas of production house Cronos directed this man/dog-in-the-street PSA--in which people listen to pyrotechnics the way dogs would--for animal charity/dog shelter Refugio Zoobrevivientes. 


Client Refugio Zoobrevivientes Agency Dhélet Y&R Martin Nino Goldberg, executive creative director; Ivan Zimmermann, Benjamin Tornquist, Federico Aubone, creative directors; Santiago Narvaja, Alex Sinmaleza, creatives. Production Company Cronos Lujan Islas, director

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