Dhelet Y&R, Buenos Aires, Raises Decibel Awareness Over Effects of Fireworks On Dogs
Argentinian agency Dhélet Y&R put people in a canine’s shoes, getting select folks to don a customized dog mask and walk about town. Unbeknownst to them, soon to be piped into the dog head mask were the sounds of a fireworks show as they would be heard through the ears of a pooch. The audio is unbearable and fear-inducing, raising awareness of the damage fireworks can wreak on dogs.
Lujan Islas of production house Cronos directed this man/dog-in-the-street PSA--in which people listen to pyrotechnics the way dogs would--for animal charity/dog shelter Refugio Zoobrevivientes.
Client Refugio Zoobrevivientes Agency Dhélet Y&R Martin Nino Goldberg, executive creative director; Ivan Zimmermann, Benjamin Tornquist, Federico Aubone, creative directors; Santiago Narvaja, Alex Sinmaleza, creatives. Production Company Cronos Lujan Islas, director
Recent SHOOT News Stories
Recent SPW Releases
The Motion Picture Sound Editors (MPSE) today announces presenters for the...
For the first time, the annual Make-Up Artists & Hair Stylists Guild (...
The One Club for Creativity, global peace organization PartnersGlobal and...
Full-service production company Spittn Image and founding EP Melissa...
Dalet, a leading provider of solutions and services for broadcasters and...