For its new winter sale campaign, U.K. furniture retailer DFS has partnered with The LEGO Movie 2.
This TV and online ad shows the characters of the Warner Bros. blockbuster animation feature embarking on a mission to find themselves some comfy sofas and, in their words, “save our butts.”
Created by London agency krow, the spot opens with key characters from the movie–LEGO Batman, Sweet Mayhem, Unikitty, Benny, Lucy and Emmet–piling on to a small uncomfortable sofa. Led by Emmet, their quest for comfort brings them to their nearest DFS store where each of the characters finds the perfect DFS sofa for them, including a cool black recliner for Batman.
Doug Nicholas and Todd Hansen of Warner Animation Group directed the DFS spot.
Credits
Client DFS Agency krow, London Jo Jephcott, art director; Gemma Galvin, copywriter; Darryl George, Jon Mitchell, creative directors; Emma Rookledge, producer. Production Warner Animation Group Doug Nicholas, Todd Hansen, directors; Farnaz Fahid, producer; Anton Capaldo-Smith, editor; Kristin Holloway, script supervisor. Music David Corwin, composer/mixer. Animation ATK PLN Samantha Daniel, sr. producer; Patton Tunstall, CG supervisor; Jon Speer, technical supervisor; Tony Fan, technical director; Lyn Caudle, Shannon Thomas, Jeff Masters, lighting artists; Daniel Ries, surfacing; John Bearden, Bailey Bearden, modeling; Steven Sorenson, layout; Chad Moseley, motion design; Jason Taylor, animation director; George Schermer, animation supervisor; John Turello, Andrzej Ellert, Manu Menendez, animators; Mike Roy, VFX/online.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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