Taco Bell and Deutsch released this mock-movie trailer titled,“Chasing Gold,” featuring Golden Globe-winning actor Darren Criss and actor/comedian Chris Diamantopoulos. Watch the rise-and-fall of a singer who makes it big off Nacho Fries, only to learn that fame is fleeting in that Nacho Fries, are available for a limited time only.
Alongside the mock-trailer is a fully produced, original song written by Jingle Punks and sung by Criss.
“Taco Bell fans continue to go through this emotional rollercoaster when Nacho Fries disappear and reappear on the menu,” said Brett Craig, chief creative officer, Deutsch Los Angeles. “We leaned into this to create a rise-and-fall love ballad all about Nacho Fries that will leave people wanting to hear more…from Darren Criss because he is a ridiculously good singer.”
Live-action director on “Chasing Gold” was Jeremy Saulnier of Neighborhood Watch, Brooklyn, NY. Food/tabletop director was Brett Froomer of French Butter Films, L.A.
Credits
Client Taco Bell Agency Deutsch Los Angeles Brett Craig, chief creative officer, Los Angeles; Jeremiah Watson, Chris Jones, creative directors; Mikey Sison, associate creative director; Daniel Chen, sr. copywriter; Diego de la Maza, head of production; Paul Roy, executive integrated producer; Samantha Bonom, sr. integrated producer; Steven Frailey, integrated producer; Eryk Rich, music director; Chase Butters, sr. music supervisor; Dez Davis, music supervisor; Laura Tron, executive integrated producer, digital; Ariel Theraube, sr. integrated producer, digital; Kemi Adeniji, associate integrated producer, digital; Jean-Lou Renoux, design director; Erica Park, designer; Jeremy Gozzip, jr. designer; Pete Favat, chief creative officer, North America. Production Neighborhood Watch, Brooklyn, NY Jeremy Saulnier, director; Larkin Seiple, DP; Richard Peete, Matthew Snetzko, Traci Carlson, exec producers; Theolonious Brooks, line producer. Production-Food French Butter Films, Los Angeles Brett Froomer, director/DP; Ivo Knezevic, exec producer; Tim Harris, first AD. Production Services/Mexico City The Lift, Mexico City Avelino Rodriguez, managing director; Fuad Abed Dalton, line producer, live action; Jose Aguirre, line producer/food. Editorial Union Editorial Jim Haygood, editor; Brian Leong, assistant editor; Joe Ross, exec producer; Michael Raimondi, president/managing director. Color Company 3 Stefan Sonnenfeld, colorist; Gabriel Wakeman, sr. producer; Ashley McKim, exec producer. Post (VFX/Finishing) Chimney, Marina del Rey, Calif. Ron Moon, exec producer; Susie Cobb, producer; Frederick Ross, VFX supervisor; Felix Thedeby, VFX artist. Audio Lime Studios, Santa Monica Mark Meyuhas, mixer; Peter Lapinski, assistant mixer; Susie Boyajan, exec producer. Music Jingle Punks Jared Gutstadt, CCO/songwriter/producer; Jesse Siebenberg, songwriter/track production; Scarlett Burke, songwriter; Matt Chambless, executive creative director; Miles Kennedy, sr. producer. Sound Design Lime Studios Mark Meyuhas, sound designer.
Apple’s holiday ad--“Heartstrings,” launched ahead of International Day of Persons with Disabilities--introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic “Our House” on her new guitar, just unwrapped on Christmas morning.
The breakthrough ability to hear clearly is all the more impactful in that it comes after we journey with the dad down memory lane as he recalls his daughter’s first guitar, her birthday, her first day of school--though the sound of his flashbacks is muffled. But once he activates the Hearing Aid feature, dad can properly hear his daughter in the present--and with that even the memories can be heard clearly.
“Heartstrings” was directed by Henry-Alex Rubin of production house SMUGGLER for TBWAMedia Arts Lab Los Angeles, with sound design by three-time Oscar winner Paul N.J. Ottoson who helps us experience the father’s hearing loss and then its restoration. (Ottoson won two Oscars for The Hurt Locker--for best sound mixing and best sound mixing--and another for best sound editing for Zero Dark Thirty.) Read More
