Taco Bell and Deutsch released this mock-movie trailer titled,“Chasing Gold,” featuring Golden Globe-winning actor Darren Criss and actor/comedian Chris Diamantopoulos. Watch the rise-and-fall of a singer who makes it big off Nacho Fries, only to learn that fame is fleeting in that Nacho Fries, are available for a limited time only.
Alongside the mock-trailer is a fully produced, original song written by Jingle Punks and sung by Criss.
“Taco Bell fans continue to go through this emotional rollercoaster when Nacho Fries disappear and reappear on the menu,” said Brett Craig, chief creative officer, Deutsch Los Angeles. “We leaned into this to create a rise-and-fall love ballad all about Nacho Fries that will leave people wanting to hear more…from Darren Criss because he is a ridiculously good singer.”
Live-action director on “Chasing Gold” was Jeremy Saulnier of Neighborhood Watch, Brooklyn, NY. Food/tabletop director was Brett Froomer of French Butter Films, L.A.
Credits
Client Taco Bell Agency Deutsch Los Angeles Brett Craig, chief creative officer, Los Angeles; Jeremiah Watson, Chris Jones, creative directors; Mikey Sison, associate creative director; Daniel Chen, sr. copywriter; Diego de la Maza, head of production; Paul Roy, executive integrated producer; Samantha Bonom, sr. integrated producer; Steven Frailey, integrated producer; Eryk Rich, music director; Chase Butters, sr. music supervisor; Dez Davis, music supervisor; Laura Tron, executive integrated producer, digital; Ariel Theraube, sr. integrated producer, digital; Kemi Adeniji, associate integrated producer, digital; Jean-Lou Renoux, design director; Erica Park, designer; Jeremy Gozzip, jr. designer; Pete Favat, chief creative officer, North America. Production Neighborhood Watch, Brooklyn, NY Jeremy Saulnier, director; Larkin Seiple, DP; Richard Peete, Matthew Snetzko, Traci Carlson, exec producers; Theolonious Brooks, line producer. Production-Food French Butter Films, Los Angeles Brett Froomer, director/DP; Ivo Knezevic, exec producer; Tim Harris, first AD. Production Services/Mexico City The Lift, Mexico City Avelino Rodriguez, managing director; Fuad Abed Dalton, line producer, live action; Jose Aguirre, line producer/food. Editorial Union Editorial Jim Haygood, editor; Brian Leong, assistant editor; Joe Ross, exec producer; Michael Raimondi, president/managing director. Color Company 3 Stefan Sonnenfeld, colorist; Gabriel Wakeman, sr. producer; Ashley McKim, exec producer. Post (VFX/Finishing) Chimney, Marina del Rey, Calif. Ron Moon, exec producer; Susie Cobb, producer; Frederick Ross, VFX supervisor; Felix Thedeby, VFX artist. Audio Lime Studios, Santa Monica Mark Meyuhas, mixer; Peter Lapinski, assistant mixer; Susie Boyajan, exec producer. Music Jingle Punks Jared Gutstadt, CCO/songwriter/producer; Jesse Siebenberg, songwriter/track production; Scarlett Burke, songwriter; Matt Chambless, executive creative director; Miles Kennedy, sr. producer. Sound Design Lime Studios Mark Meyuhas, sound designer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
