Tuesday, May 22, 2018
You are here:

Deutsch Extends Happy Father's Day Wishes From Angel Soft

By

Robert Goldrich
Wednesday, Jun. 15, 2016

2506 views

Log in or register now!

Titled “Happy Father’s Day, Mr. Rayos,” this video introduces us to a long-distance dad working three jobs in the U.S. to support his nine children, eight of whom are still in the Philippines. He’s a widower who immigrated to the U.S. in order to give his family a better life, sending money back home to provide his children with an education, healthcare and other necessities.
 
This is the latest installment of the brand’s “Be Soft. Be Strong” campaign and mission to celebrate all types of families that have to be both soft and strong to handle life’s challenges. 

Deutsch is the agency behind the campaign, with this Father’s Day installment directed by Eric Kaufman of Steelhead.

Credits

Client Georgia Pacific/Angel Soft Agency Deutsch Pete Favat, chief creative officer, North America; Winston Binch, chief digital officer, North America; Jason Bagley, chief creative officer; Karen Costello, executive creative director; Melissa Langston-Wood, creative director; Ashley Milhollin, copywriter; Dan Rosenberg, art director; Vic Palumbo, director of integrated production; Rachel Seitel, executive integrated producer; Justin Polk, integrated producer; Dave Rocco, music creative director; Eryk Rich, music supervisor. Production Steelhead Eric Kaufman, director; Ted Markovic, exec producer; Jim Brattin, associate producer; Chris Fox, line producer. Editorial Steelhead Ian Paxton, editor; Ted Markovic, exec producer; Jim Brattin, associate producer. Postproduction Company 3 Dave Hussey, sr. colorist; Liza Kerlin, sr. producer. Post/VFX Steelhead Ted Markovic, exec producer; Austin Meyers, director of visual effects; Dennis Kang, motion design director. Music Track: “Along The Coastline” Daniel Louis Rosen (ASCAP), composer; Score A Score, publisher, master. Audio Post Steelhead Chase Butters, mixer; Ted Markovic, exec producer.

Genre: 
Style: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/67320/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/67320/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/67320/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/67320/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, May. 21, 2018

Lisa Gunning has signed with production company Imperial Woodpecker for...

Monday, May. 21, 2018

The Cannes Lions International Festival of Creativity has announced the...

Monday, May. 21, 2018

Mass Appeal, an urban culture-focused media and entertainment company, has...

Monday, May. 21, 2018

When the filmmaking Duplass brothers sat down to list their top 10 movies...

Monday, May. 21, 2018

The 2018 Billboard Music Awards paid tribute to the students and teachers...

Sunday, May. 20, 2018

Deadpool and his foul-mouthed crew of misfits and malcontents have taken...

Recent SPW Releases

Tuesday, May. 22, 2018

A Common Thread’s Eli Green has directed a new campaign for boutique...

Monday, May. 21, 2018

Ancient culinary secrets blend with Zen wisdom in an intriguing new food...

Monday, May. 21, 2018

The Academy of Motion Picture Arts and Sciences is pleased to announce a...

Monday, May. 21, 2018

Cannes Lions, the International Festival of Creativity, has today...

Monday, May. 21, 2018

Award-winning Supervising Sound Editor and Re-Recording Mixer Will Files...

Monday, May. 21, 2018

LumaForge announced today that Krysta Masciale will join the company as...

Top