Saturday, December 16, 2017
You are here:

DDB NY, Director Henry Scholfield Are "Cooler In Cotton"

By

Robert Goldrich
Friday, Jul. 8, 2016

2109 views

Log in or register now!

This catchy musical spot is the centerpiece of Cotton Incorporated’s “#CoolerInCotton” integrated campaign from DDB New York.

Directed by Henry Scholfield of Caviar, the video--portrays an array of sweaty situations that consumers may be apt to find themselves in this summer should they wear something other than cotton. Needless to say, while everyone else is melting around her, our perky star dances and sings her way into our hearts, all the while keeping cool in her fashion-forward cotton attire. 

Music composer was Stephan Altman of Mophonics.

Credits

Client Cotton Incorporated Agency DDB New York Icaro Doria, chief creative officer; Cassandra Anderson, creative director; Marilyn Kam, associate creative director; Mina Mikhael, sr. art director; Turan Tuluy, copywriter; Ed Zazzera, head of production; Teri Altman, executive producer; Robin West, sr. social strategist. Production Caviar Henry Scholfield, director; Michael Sagol, Jasper Thomlinson, Darren Foldes, Nicola Kenney, Sorcha Shepherd, exec producers; Giles Skillicorn, producer; Marc Gomez Del Moral, DP; Olivier Casamayou, choreographer; Alexandra Day, costume; Natasa Rogelj, art director. Music Mophonics Stephan Altman, composer/exec producer; Shelley Altman, exec producer. Editorial Cosmo Street Tom Scherma, editor; Maura Woodward, exec producer; Anne Lai, producer. Postproduction Framestore NY Derek Macleod-Veilleux, exec producer; Martin Lazaro, sr. Flame artist; Greg Gaskins, Flame artist.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/67733/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/67733/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/67733/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/67733/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Thursday, Dec. 14, 2017

Michelle Kunken has been named an executive creative director at Saatchi...

Thursday, Dec. 14, 2017

The Federal Communications Commission repealed the Obama-era "net...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Top