This catchy musical spot is the centerpiece of Cotton Incorporated’s “#CoolerInCotton” integrated campaign from DDB New York.
Directed by Henry Scholfield of Caviar, the video–portrays an array of sweaty situations that consumers may be apt to find themselves in this summer should they wear something other than cotton. Needless to say, while everyone else is melting around her, our perky star dances and sings her way into our hearts, all the while keeping cool in her fashion-forward cotton attire.
Music composer was Stephan Altman of Mophonics.
Credits
Client Cotton Incorporated Agency DDB New York Icaro Doria, chief creative officer; Cassandra Anderson, creative director; Marilyn Kam, associate creative director; Mina Mikhael, sr. art director; Turan Tuluy, copywriter; Ed Zazzera, head of production; Teri Altman, executive producer; Robin West, sr. social strategist. Production Caviar Henry Scholfield, director; Michael Sagol, Jasper Thomlinson, Darren Foldes, Nicola Kenney, Sorcha Shepherd, exec producers; Giles Skillicorn, producer; Marc Gomez Del Moral, DP; Olivier Casamayou, choreographer; Alexandra Day, costume; Natasa Rogelj, art director. Music Mophonics Stephan Altman, composer/exec producer; Shelley Altman, exec producer. Editorial Cosmo Street Tom Scherma, editor; Maura Woodward, exec producer; Anne Lai, producer. Postproduction Framestore NY Derek Macleod-Veilleux, exec producer; Martin Lazaro, sr. Flame artist; Greg Gaskins, Flame artist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
