Sunday, January 21, 2018
You are here:

David&Goliath Shows Value of "Pennies"

By

Robert Goldrich
Monday, Dec. 5, 2016

1439 views

Log in or register now!

In this heartwarming :90 online spot, we see a worker spreading joy by cleverly leaving pennies adorned with tiny little bows all around the office for his colleagues to find. Puzzled, these co-workers later in the day each make their way to their cars where they find California Lottery Holiday Scratchers on their windshields and realize the meaning of the special pennies. 

A super appears on screen which reads, "A Little Gift Goes A Long Way."

The Argentines of Bob Industries directed the commercial, titled “Pennies,” for agency David&Goliath, with cinematography by Hoyte van Hoytema, known for his lensing of such features as Interstellar, Her, Tinker Tailor Soldier Spy and The Fighter.

Credits

Client California Lottery Agency David&Goliath, Los Angeles David Angelo, founder & chairman; Greg Buri, creative director; Mark Monteiro, writer; Chris DeNinno, associate creative director/writer; Jenn Tranbarger, associate creative director/digital art director; Anthony Pasqualone, art director; Paul Albanese, managing director of broadcast production; Curt O’Brien, executive producer; Brandon Kusher, sr. broadcast producer. Production Bob Industries The Argentines, director; Hoyte van Hoytema, DP; T.K. Knowles, John O’Grady, Chuck Ryant, exec producers; Phillip Sheridan, line producer. Editorial Spinach James Duffy, editor; Doug Scott, assistant editor; Jonathan Carpio, producer. Telecine Company 3 Bryan Smaller, colorist. VFX & Online Method Studios Emily Irvine, Flame artist; Robert Owens, exec producer; Ananda Reavis, head of production, commercial finish; Thuy Ta, producer. Music SOUTH Music and Sound Design Audio Post Margarita Mix Nathan Dubin, mixer/engineer

Style: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/69671/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/69671/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/69671/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/69671/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Jan. 21, 2018

"Jumanji: Welcome to the Jungle" outdid another weekend's worth of...

Sunday, Jan. 21, 2018

Guillermo del Toro’s fantastical romance The Shape of Water (Fox...

Friday, Jan. 19, 2018

The Producers Guild of America has ratified guidelines for combating...

Friday, Jan. 19, 2018

Dunkirk and The Greatest Showman won the Casting Society of America’s...

Friday, Jan. 19, 2018

Five feature films including “The Shape of Water” and “Call Me By Your...

Friday, Jan. 19, 2018

Ben Wolan has become executive creative director at DDB San Francisco,...

Recent SPW Releases

Thursday, Jan. 18, 2018

Advertising agency Camp + King has appointed three executives to its...

Thursday, Jan. 18, 2018

Dan Waymack is a filmmaker and president of Waymack & Crew, a...

Thursday, Jan. 18, 2018

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Jan. 17, 2018

The Costume Designers Guild announced that Golden Globe award-winning...

Wednesday, Jan. 17, 2018

Pop culture icon Jonathan Goldsmith bending a spoon with his mind (“Bible...

Wednesday, Jan. 17, 2018

The American Society of Cinematographers (ASC) announces Oscar®-winner...

Top