Have you been emotionally harmed by a tasteless chicken sandwich? A sandwich so soggy, dry or bland it leaves you joyless? Seems these days, everyone is throwing their chicken sandwich hat into the ring. But just because it’s in the ring doesn’t mean it’s good. Fact is, people have been super vocal online about chicken sandwiches that have let them down. But who’s advocating for them? Who’s fighting for their right to experience the joyful, crispy, juicy, flavorful chicken sandwich they deserve? No one – until now! Chris P. Poultry, Chicken Sandwich Lawyer extraordinaire is on the right side of chicken sandwich justice, fighting for our rights by offering just compensation: a free Jollibee Chickenwich™. Much like the scales of justice, Jollibee’s Chickenwich™ offers the perfect balance of crispiness and juiciness. And a whole lot of joy.
Part of a “Justice is Best Served Crispy” campaign for Jollibee from David& Goliath in Los Angeles, this spot–directed by Alex Grossman of Spinach–introduces us to Chris P. Poultry. The commercial is tongue-in-cheek reminiscent of attorney ads on TV.
Credits
Client Jollibee Foods Corporation Agency David& Goliath, Los Angeles David Angelo, founder & creative chairman; Ben Purcell, chief creative officer; Josh Miller, executive creative director; Jason Miller, associate creative director (copy); Rory Odani, associate creative director (art); Katherine Ahn, sr. designer; Kaveri Gautam, strategy director; Karl Blevins, jr. strategist; Paul Albanese, managing director, broadcast production; Rob Sondik, executive producer; Peter Bassett, managing director, integrated production; Allison Minton, digital producer. Production Company Spinach Alex Grossman, director; Adam Bright, managing director/exec producer; Jonathan Carpio, exec producer; Josh Miller, TikTok director; Rob Hauer, DP; Vincent Terrazzino, line producer. Editorial Spinach Adam Bright, editor; Jonathan Carpio, exec producer; Cristy Torres, post producer; Marshall Thompson, assistant editor. VFX Spinach Adam Bright, managing director/exec producer; Christopher Moore, Flame lead; Ian Dawson, producer.
Tom Tagholm of Various Films directed this moving piece for the U.K.โs Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK.
Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care.
Itโs a special career for people who might not have previously considered the role. Itโs about a fulfilling job that fulfills lives. Thereโs a shared, reciprocal energy that emerges from working together in this way.
Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life.
And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isnโt sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking.
The... Read More
