This comedy commercial for cable provider Spectrum features four evil pals–Death, a Werewolf, a Mummy and a Mad Scientist–enjoying poker night over a baseball game at Demon’s house. We observe the monsters’ easy camaraderie until Werewolf asks Demon to pause the game so he can go outside. Unfortunately something unthinkably evil ensues—Demon’s DirecTV NOW can’t pause TV, like Spectrum can—and someone will have to pay.
Directed by O Positive’s David Shane for agency Something Different, “Poker” is of the four spots to launch in the agency’s new campaign for Charter Communications’ Spectrum brand. The campaign centers on gripes that provoke customer loathing like deceptive pricing, service interruptions and a lack of channels and features.
Credits
Client Charter Communications/Spectrum Agency Something Different Tommy Henvey, chief creative; Patti McConnell, managing partner/executive producer; Richard Ryan, group creative director; Garrett Crabb, sr. producer; Christine Dodd, marketing director; Jamie Eisman, production coordinator. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Ken Licata, producer; Marc Laliberte-Else, DP; Dan Ouellete, production designer. Editorial Crew Cuts Jake Jacobsen, partner/editor; Jake Trill, assistant editor; Sara Arnold, producer; Stephanie Norris, post EFX producer. Music JSM Music Joel Simon, chief creative officer; Jeff Fiorello, exec producer; Joel Simon, Seamus Kilmartin, composers.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
