Football season is back (virtually for now)! Chelsea Pictures’ David Gordon Green remotely directs EA Sports Madden’s latest spot, “The Spokesplayer,” for agency Johannes Leonardo.
While NFL players are too busy creating, your Spokesplayer, King Keraun, is stepping into the spotlight and is here to report all that’s new wit this year’s EA Madden. Say goodbye to tradition and welcome to a whole new era with Madden 21.
Client EA Sports Agency Johannes Leonardo Omid Amidi, creative director; Brett Fisher, executive producer; Doug Moffitt, sr. producer; Meg Piro, Andrew Raine, Brendan Smith, strategists; Mina Mikhael, Jacobi Mehringer, art directors; Thomas Woods, copywriter. Production Chelsea Pictures David Gordon Green, director; Lisa Mehling, owner/exec producer; Pat McGoldrick, VP/exec producer; Shanah Blevins, sr. producer; Michael Simmonds, DP; Christopher Spellman, production designer; Brian Stevens, first assistant director; Greg Grill, production supervisor. Editorial Arcade Jeff Ferruzzo, editor; Sila Soyer, exec producer. VFX Preymaker Angus Kneale, chief creative; Verity Kneale, Melanie Wickham, exec producers
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
