Tuesday, May 22, 2018
You are here:

Dave Laden Directs "Park" For Grandma’s Cookies, Goodby Silverstein & Partners


Robert Goldrich
Tuesday, Apr. 26, 2016


Log in or register now!

“Are you my Grandma?”

That’s the prevailing query in this new ad campaign for Grandma’s Cookies from Goodby Silverstein & Partners. The warm, cozy feeling of being with your grandmother is triggered when a person is munching on Grandma’s Cookies.

In each spot of the campaign--directed by Dave Laden of Hungry Man--someone is eating a Grandma’s Cookie. The cookie smells so delicious, looks so homemade and sparks nostalgic feelings so that onlookers become convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.

In “Park,” a girl walks up to a burly guy sitting on a park bench and eating a Grandma’s Cookie. She is convinced the he is her grandma and even asks “him” to knit her a sweater. Amusingly enough, he acquiesces.


Client Grandma’s Cookies Agency Goodby Silverstein & Partners, San Francisco Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, executive creative director/partner; Jon Wolanske, creative director; Sean Farrell, art director; Colin Nissan. copywriter; Hilary Coate, executive producer; Conor Duignan, sr. producer; Ralph Paone, brand strategy director.  Production Hungry Man Dave Laden, director; Kevin Byrne, managing partner/exec producer; Dan Duffy, exec producer; Caleb Dewart, producer. Editorial HutchCo Jimmy Hutchins, editor; Patrick O’Leary, assistant editor; Jane Hutchins, exec producer. Postproduction HutchCo Jonny Mepheeters, colorist; Austin Hickman-Fain, lead Flame. Music Derek and Brandon Feichter, composers. Sound Design One Union Eben Carr, sound designer; Lauren Mask, producer. Audio Post One Union Eben Carr, mixer; Lauren Mask, producer.

Category of ScreenWork: 


<iframe width="560" height="349" src="https://shootonline.com/embed/66703/560x349" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="https://shootonline.com/embed/66703/640x390" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="https://shootonline.com/embed/66703/853x510" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="https://shootonline.com/embed/66703/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, May. 21, 2018

Lisa Gunning has signed with production company Imperial Woodpecker for...

Monday, May. 21, 2018

The Cannes Lions International Festival of Creativity has announced the...

Monday, May. 21, 2018

Mass Appeal, an urban culture-focused media and entertainment company, has...

Monday, May. 21, 2018

When the filmmaking Duplass brothers sat down to list their top 10 movies...

Monday, May. 21, 2018

The 2018 Billboard Music Awards paid tribute to the students and teachers...

Sunday, May. 20, 2018

Deadpool and his foul-mouthed crew of misfits and malcontents have taken...

Recent SPW Releases

Monday, May. 21, 2018

Ancient culinary secrets blend with Zen wisdom in an intriguing new food...

Monday, May. 21, 2018

The Academy of Motion Picture Arts and Sciences is pleased to announce a...

Monday, May. 21, 2018

Cannes Lions, the International Festival of Creativity, has today...

Monday, May. 21, 2018

Award-winning Supervising Sound Editor and Re-Recording Mixer Will Files...

Monday, May. 21, 2018

LumaForge announced today that Krysta Masciale will join the company as...