Thursday, December 14, 2017
You are here:

Dave Laden Directs "Park" For Grandma’s Cookies, Goodby Silverstein & Partners

By

Robert Goldrich
Tuesday, Apr. 26, 2016

1988 views

Log in or register now!

“Are you my Grandma?”

That’s the prevailing query in this new ad campaign for Grandma’s Cookies from Goodby Silverstein & Partners. The warm, cozy feeling of being with your grandmother is triggered when a person is munching on Grandma’s Cookies.

In each spot of the campaign--directed by Dave Laden of Hungry Man--someone is eating a Grandma’s Cookie. The cookie smells so delicious, looks so homemade and sparks nostalgic feelings so that onlookers become convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.

In “Park,” a girl walks up to a burly guy sitting on a park bench and eating a Grandma’s Cookie. She is convinced the he is her grandma and even asks “him” to knit her a sweater. Amusingly enough, he acquiesces.

Credits

Client Grandma’s Cookies Agency Goodby Silverstein & Partners, San Francisco Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, executive creative director/partner; Jon Wolanske, creative director; Sean Farrell, art director; Colin Nissan. copywriter; Hilary Coate, executive producer; Conor Duignan, sr. producer; Ralph Paone, brand strategy director.  Production Hungry Man Dave Laden, director; Kevin Byrne, managing partner/exec producer; Dan Duffy, exec producer; Caleb Dewart, producer. Editorial HutchCo Jimmy Hutchins, editor; Patrick O’Leary, assistant editor; Jane Hutchins, exec producer. Postproduction HutchCo Jonny Mepheeters, colorist; Austin Hickman-Fain, lead Flame. Music Derek and Brandon Feichter, composers. Sound Design One Union Eben Carr, sound designer; Lauren Mask, producer. Audio Post One Union Eben Carr, mixer; Lauren Mask, producer.

Genre: 
Style: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/66703/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/66703/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/66703/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/66703/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Dec. 13, 2017

This holiday season, there's all manner of conflict at your local movie...

Wednesday, Dec. 13, 2017

Interpublic Group has named Kristen Cavallo to serve as CEO of The Martin...

Wednesday, Dec. 13, 2017

Integrated content studio Humble has signed Dutch director Ismael ten...

Wednesday, Dec. 13, 2017

Three Billboards Outside Ebbing, Missouri , topped the field of SAG Award...

Wednesday, Dec. 13, 2017

Matt who? NBC’s “Today” show was the most-watched morning program for the...

Tuesday, Dec. 12, 2017

The Cannes Lions International Festival of Creativity has announced that...

Recent SPW Releases

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Wednesday, Dec. 13, 2017

LOCATION MANAGERS GUILD INTERNATIONAL (LMGI) announces the 5th Annual...

Wednesday, Dec. 13, 2017

National TeleConsultants (NTC), a leading media technology consulting,...

Wednesday, Dec. 13, 2017

The production partnership of CinemaStreet Pictures and director Ed Han...

Wednesday, Dec. 13, 2017

Nominees for the 24th Annual Screen Actors Guild Awards® for outstanding...

Tuesday, Dec. 12, 2017

Jordan Peele’s seismic thriller GET OUT captured the most wins from the...

Top