This trailer, which promotes the documentary short Home/Free, was edited by Pete Koob of Cut+Run.
Narrated by John Legend, Home/Free sheds light on the unseen obstacles individuals face when they return home after incarceration.
Directed by J.J. Anderson, Home/Free is produced by Slack, in partnership with Next Chapter, freeamerica, and the Equal Justice Initiative. Koob was tasked with editing the film’s trailer and accompanying teasers to help bring attention to the powerful film and its important message.
Home/Free is currently available to stream on Prime Video.
Credits
Client Slack Colin McRae, VP brand & creative strategy; Kirk Landgraf, sr. director, global brand marketing strategy; Veronica Sandoval Guerrero, Slack global media manager; Josie Jeffires, sr. director, creative; Adam Hobbs, director of film & video; Pam Lama, sr. production manager; John Knight, copywriter; Michael Belen, Mel Haasch, Zoe Berger, sr. designers; Jace Ross, social media manager; Allie Sherratt, sr. manager, integrated production. Slack for Good Deepti Rohatgi, sr. director; Natrina Gandana, Angela Daniels, sr. program managers; Francis McCarthy, sr. manager. Editorial Cut+Run Pete Koob, editor; Chance St. George, Stefan Manz, assistant editors; Brian Stanley, exec producer; Kristen Jenkins, head of production/producer. Finishing Jogger Andy Brown, creative director; Brendan Crockett, Jorge Tanaka, Flame artists; Daniel Chang, motion graphics; Adolfo Martinelli, colorist; Diana Cheng, head of production; Joel Paisner, producer. Music, Sound Design, Final Mix Squeak E. Clean Studios Rob Barbato, executive creative director; Michael Gross, executive creative producer; Matthew Compton, creative lead/sr. composer; Emily Winstein, music & post producer; Surachai Sutthisasanakul, sr. sound designer & mixer; Ben Abud, assistant engineer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
