This trailer, which promotes the documentary short Home/Free, was edited by Pete Koob of Cut+Run.
Narrated by John Legend, Home/Free sheds light on the unseen obstacles individuals face when they return home after incarceration.
Directed by J.J. Anderson, Home/Free is produced by Slack, in partnership with Next Chapter, freeamerica, and the Equal Justice Initiative. Koob was tasked with editing the film’s trailer and accompanying teasers to help bring attention to the powerful film and its important message.
Home/Free is currently available to stream on Prime Video.
Credits
Client Slack Colin McRae, VP brand & creative strategy; Kirk Landgraf, sr. director, global brand marketing strategy; Veronica Sandoval Guerrero, Slack global media manager; Josie Jeffires, sr. director, creative; Adam Hobbs, director of film & video; Pam Lama, sr. production manager; John Knight, copywriter; Michael Belen, Mel Haasch, Zoe Berger, sr. designers; Jace Ross, social media manager; Allie Sherratt, sr. manager, integrated production. Slack for Good Deepti Rohatgi, sr. director; Natrina Gandana, Angela Daniels, sr. program managers; Francis McCarthy, sr. manager. Editorial Cut+Run Pete Koob, editor; Chance St. George, Stefan Manz, assistant editors; Brian Stanley, exec producer; Kristen Jenkins, head of production/producer. Finishing Jogger Andy Brown, creative director; Brendan Crockett, Jorge Tanaka, Flame artists; Daniel Chang, motion graphics; Adolfo Martinelli, colorist; Diana Cheng, head of production; Joel Paisner, producer. Music, Sound Design, Final Mix Squeak E. Clean Studios Rob Barbato, executive creative director; Michael Gross, executive creative producer; Matthew Compton, creative lead/sr. composer; Emily Winstein, music & post producer; Surachai Sutthisasanakul, sr. sound designer & mixer; Ben Abud, assistant engineer.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
