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ContagiousLA's Daniele Anastasion Directs "Girl Powered" For UPS, T3

By

Robert Goldrich
Friday, Dec. 8, 2017

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Daniele Anastasion directed this latest entry from the UPS #WishesDelivered campaign, a short entitled Girl Powered for agency T3. 

In this short we meet a 10-year-old girl, Taylor, who aspires to be a pilot. She gets her wish as she teams with a UPS pilot, Captain Dave, on a wondrous flight, filmed on location--and in the air--at the UPS Global Flight Center. At the end of the flight, the UPS pilot informs the girl that he’s slated to retire in 18 years. At that point he hopes to take his last flight with Taylor who at the age of 28 will be a full-fledged pilot. The girl is visibly moved and inspired--and her mom is most grateful to have her daughter’s wish “delivered” by UPS.

Girl Powered marks director Anastasion’s first branded assignment at CONTAGIOUSLA, which handles her for commercials and branded content. The project was a natural fit for Anastasion whose work often focuses on strong female subjects. Her documentaries and TV series endeavors (Run Mama Run, I Am Yup’ik, The Redemption of General Butt Naked) have taken her from the track and the basketball court to postwar Liberia.  

Credits

Client UPS Agency T3 Jen Smith, associate creative director; Allyson Mays, associate production director. Production CONTAGIOUSLA Daniele Anastasion, director; Nathan Golon, DP; Natalie Sakai, exec producer; Elizabeth Collins, producer. Postproduction Hybrid Collective Susan Munro, editor; Charla Barker, assistant editor; Song Cho, producer; Paul Song, Flame/VFX artist. Color Tone Visuals Bria Buongiorno, colorist. Audio Post Margarita Mix Jeff Levy, re-recording mixer; Brian Frank, Mike Murzyn, Sean Melia, re-recording assistants; Michele Millard, exec producer.

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