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    ContagiousLA’s Daniele Anastasion Directs “Girl Powered” For UPS, T3

    By SHOOTUpdated:No Comments3535 Views

    Daniele Anastasion directed this latest entry from the UPS #WishesDelivered campaign, a short entitled Girl Powered for agency T3. 

    In this short we meet a 10-year-old girl, Taylor, who aspires to be a pilot. She gets her wish as she teams with a UPS pilot, Captain Dave, on a wondrous flight, filmed on location–and in the air–at the UPS Global Flight Center. At the end of the flight, the UPS pilot informs the girl that he’s slated to retire in 18 years. At that point he hopes to take his last flight with Taylor who at the age of 28 will be a full-fledged pilot. The girl is visibly moved and inspired–and her mom is most grateful to have her daughter’s wish “delivered” by UPS.

    Girl Powered marks director Anastasion’s first branded assignment at ContagiousLA, which handles her for commercials and branded content. The project was a natural fit for Anastasion whose work often focuses on strong female subjects. Her documentaries and TV series endeavors (Run Mama Run, I Am Yup’ik, The Redemption of General Butt Naked) have taken her from the track and the basketball court to postwar Liberia.  

    Credits

    Client UPS Agency T3 Jen Smith, associate creative director; Allyson Mays, associate production director. Production ContagiousLA Daniele Anastasion, director; Nathan Golon, DP; Natalie Sakai, exec producer; Elizabeth Collins, producer. Postproduction Hybrid Collective Susan Munro, editor; Charla Barker, assistant editor; Song Cho, producer; Paul Song, Flame/VFX artist. Color Tone Visuals Bria Buongiorno, colorist. Audio Post Margarita Mix Jeff Levy, re-recording mixer; Brian Frank, Mike Murzyn, Sean Melia, re-recording assistants; Michele Millard, exec producer.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:ContagiousLADaniele Anastasion



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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