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    ContagiousLA’s Daniele Anastasion Directs “Girl Powered” For UPS, T3

    By SHOOTUpdated:No Comments3561 Views

    Daniele Anastasion directed this latest entry from the UPS #WishesDelivered campaign, a short entitled Girl Powered for agency T3. 

    In this short we meet a 10-year-old girl, Taylor, who aspires to be a pilot. She gets her wish as she teams with a UPS pilot, Captain Dave, on a wondrous flight, filmed on location–and in the air–at the UPS Global Flight Center. At the end of the flight, the UPS pilot informs the girl that he’s slated to retire in 18 years. At that point he hopes to take his last flight with Taylor who at the age of 28 will be a full-fledged pilot. The girl is visibly moved and inspired–and her mom is most grateful to have her daughter’s wish “delivered” by UPS.

    Girl Powered marks director Anastasion’s first branded assignment at ContagiousLA, which handles her for commercials and branded content. The project was a natural fit for Anastasion whose work often focuses on strong female subjects. Her documentaries and TV series endeavors (Run Mama Run, I Am Yup’ik, The Redemption of General Butt Naked) have taken her from the track and the basketball court to postwar Liberia.  

    Credits

    Client UPS Agency T3 Jen Smith, associate creative director; Allyson Mays, associate production director. Production ContagiousLA Daniele Anastasion, director; Nathan Golon, DP; Natalie Sakai, exec producer; Elizabeth Collins, producer. Postproduction Hybrid Collective Susan Munro, editor; Charla Barker, assistant editor; Song Cho, producer; Paul Song, Flame/VFX artist. Color Tone Visuals Bria Buongiorno, colorist. Audio Post Margarita Mix Jeff Levy, re-recording mixer; Brian Frank, Mike Murzyn, Sean Melia, re-recording assistants; Michele Millard, exec producer.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:ContagiousLADaniele Anastasion



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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