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Commonwealth//McCann, Reel FX Team On Tongue-In-Cheek Promo For Chevrolet, "The LEGO Batman Movie"

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Robert Goldrich
Monday, Jan. 16, 2017

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Chevrolet, along with students from Detroit’s Cody Rouge community, A World in Motion and FIRST LEGO® League, unveiled its life-size LEGO® Batmobile last week at the North American International Auto Show.
 
Measuring 17 feet long, the LEGO® Batmobile from Chevrolet was designed to strike fear in the heart of any villain. The vehicle was inspired by Batman’s Speedwagon featured in Warner Bros.’ “The LEGO® Batman Movie,” which hits U.S. theaters on Feb. 10.

This humorous tongue-in-cheek spot promotes the movie as a “real” focus group of Lego characters, including Batman himself, gives feedback on the Batmobile and “What Kind of Person” drives the vehicle. Much to Batman’s chagrin, his fellow group members have a different view of the driver, all of which aren’t very superhero-like.

Augusto Schillaci of Reel FX directed the piece, titled “What Kind of Person,” for Chevrolet and agency Commonwealth//McCann.

Credits

Client Chevrolet Agency Commonwealth//McCann Linus Karlsson, creative chairman, Gary Pascoe, chief creative officer, North America; Bob Guisgand, Duffy Patten, executive creative directors; John Fiebke, Tim Mattimore, creative directors. Erik Bjorklund, Andrew Bouwkamp, associate creative directors; Kelly Balagna, Paul Renusch, executive producers; Adam VanDyke, sr. producer. Animation Reel FX Creative Studios Augusto Schillaci, director; Jim Riche, head of production; Samantha Daniel, producer; Patton Tunstall, CG supervisor; Bill Haller, animation supervisor; Amy Grieshaber, editor. Music A&A Sound Design Aaron Glascock, sound designer.

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