This spot features a technician showing an expectant mother how to use the home charger on her Chevy Bolt EUV. When the expectant mother says she hopes being a mom is as easy, the female technician laughs as to offer comfort and then says, “It’s not.”
At least Chevrolet makes some things easy by covering the cost of standard installation of Level 2 home charging capability for eligible customers who buy or lease a 2022 Bolt EUV or Bolt EV.
Titled “Life Changes,” the spot was directed by Simon McQuoid of Imperial Woodpecker for Commonwealth//McCann.
Credits
Client Chevrolet/Bolt EUV Agency Commonwealth//McCann Gary Pascoe, chief creative officer, North America; Duffy Patten, Bob Guisgand, executive creative directors; Dan Marvin, Dave Muller, creative directors; Haley Stone, sr. art director; Sarah Ellison, copywriter; Paul Renusch, director of broadcast production; Adam VanDyke, executive producer. Production Company Imperial Woodpecker Simon McQuoid, director; Doug Halbert, exec producer. Editorial HutchCo Jim Hutchins, editor; Gino Renzulli, assistant editor; Jane Hutchins, exec producer. Postproduction Company 3 Jason Frank, VFX supervisor; Siggy Ferstl, colorist; Connor Callaghan, exec producer. Sound Design/Audio Post Eleven Jeff Payne, mixer, sound designer; Melissa Elston, exec producer
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
