This spot features a technician showing an expectant mother how to use the home charger on her Chevy Bolt EUV. When the expectant mother says she hopes being a mom is as easy, the female technician laughs as to offer comfort and then says, “It’s not.”
At least Chevrolet makes some things easy by covering the cost of standard installation of Level 2 home charging capability for eligible customers who buy or lease a 2022 Bolt EUV or Bolt EV.
Titled “Life Changes,” the spot was directed by Simon McQuoid of Imperial Woodpecker for Commonwealth//McCann.
Credits
Client Chevrolet/Bolt EUV Agency Commonwealth//McCann Gary Pascoe, chief creative officer, North America; Duffy Patten, Bob Guisgand, executive creative directors; Dan Marvin, Dave Muller, creative directors; Haley Stone, sr. art director; Sarah Ellison, copywriter; Paul Renusch, director of broadcast production; Adam VanDyke, executive producer. Production Company Imperial Woodpecker Simon McQuoid, director; Doug Halbert, exec producer. Editorial HutchCo Jim Hutchins, editor; Gino Renzulli, assistant editor; Jane Hutchins, exec producer. Postproduction Company 3 Jason Frank, VFX supervisor; Siggy Ferstl, colorist; Connor Callaghan, exec producer. Sound Design/Audio Post Eleven Jeff Payne, mixer, sound designer; Melissa Elston, exec producer
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
