Clay Weiner of Biscuit Filmworks directed this package of spots which take us to the family dinner table where the father, played by comedian Will Ferrell, is oblivious to everything except his smartphone. Overdosing on social media, he’s of no use during what should be quality family time.
In this ad titled “Cat Filter” we see kids seemingly in mourning, talking about how they miss their dad. The wife is also sad. But we find out that poppa is alive and well. It’s just that his presence is missed as he’s playing with a filter that makes him look like a cat on his mobile device.
Creative for the “Device Free Dinner” campaign for client Common Sense Media came out of Goodby Silverstein & Partners.
“We know that kids who have dinners at the table without devices get better grades, have healthier eating habits and are more socialized than kids who have devices at the table,” said Margaret Johnson, partner and CCO, GS&P. “So we enlisted some celebrity help to show the importance of having device-free dinners.”
Credits
Client Common Sense Media Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Hanna Wittmark, art director; Kate Baynham, copywriter; Tod Puckett, director of production; Olivia Baker, producer. Production Biscuit Filmworks Clay Weiner, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Lisa Stockdale, producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Doug Chamberlain, DP; Jeff Higinbotham, production designer. Editorial Arcade Edit Sean LaGrange, editor; Tessa Malsam, assistant editor; Kirsten Thon-Webb, head of production; Crissy DeSimone, exec producer; Adam Parker, producer. Online/VFX Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Chris Homel, lead Flame artist; Brandon Harden, Flame assistant; Emily Avoujageli, sr. producer. Color Gregory Reese, colorist; Thatcher Peterson, exec producer; Diane Valera, color producer. Sound Design/Mix Lime Studios Joel Waters, Mixer; Stephen Fredericks, assistant mixer; Susie Boyajan, exec producer. Music Butter Max Schad (BMI), composer; Annick Mayer, exec producer. Butter Cuts (BMI), publisher/label.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
