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Chromista's Alessandro Pacciani Directs Adrenaline Surge For Acura NSX and mcgarrybowen, Shanghai

By

Robert Goldrich
Friday, May. 19, 2017

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Director Alessandro Pacciani continues to build on his automotive filmmaking pedigree with this spot titled “Beginnings” for the Acura NSX out of agency mcgarrybowen, Shanghai.

We see that a race car driver is sometimes born as a child gets behind the wheel of a truck, much to the chagrin of its owner, and zips through a rural field. The adrenaline rush the lad feels in the driver’s seat is something he looks to pursue as he grows into young adulthood. But it takes vigorous training to master a race car. He experiences highs and lows but ultimately takes the reins of an Acura NSX, beautifully shot in this spot as the vehicle takes on the track with ease and grace.

Director Pacciani is repped in the U.S. by production house Chromista.

Credits

Client Acura NSX Agency mcgarrybowen Shanghai Production Alessandro Pacciani, director; Paul Meyers, DP; Rob Smyth, producer. Editorial Marco Battiloro, editor. Color Company 3 Siggy Ferstl, colorist. Sound Design & Mix Source Sound Inc. L.A. Charles Deenen, supervising sound designer & mixer; Csaba Wagner, sound designer; Braden Parkes, sound editor.

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