Tomorrow is Major League Baseball’s Opening Day. The first time all 30 teams play on the same Opening Day. This Chevy spot reflects the optimism of “Opening Day in America,” deploying James Earl Jones’ speech from the movie Field of Dreams.
The narrative accompanies a collage of historical moments, sandlot heroes and the quiet moments parents share with their kids on baseball fields.
Jaci Judelson of production house Rakish directed for agency Commonwealth//McCann.
Client Chevy Agency Commonwealth//McCann Gary Pascoe, chief creative officer, North America; Duffy Patten, Bob Guisgand, executive creative directors; Dan Marvin, Dave Muller, creative directors; Paul Renusch, director of broadcast production; Kelly Balagna, executive producer; Rob Van, sr. producer. Production Company Rakish Jaci Judelson, director; Preston Garrett, Brad Johns, exec producers. Editorial Rock Paper Scissors Haines Hall, editor; Dre Krichevsky, head of production; Kevin Gottlieb, producer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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