Tomorrow is Major League Baseball’s Opening Day. The first time all 30 teams play on the same Opening Day. This Chevy spot reflects the optimism of “Opening Day in America,” deploying James Earl Jones’ speech from the movie Field of Dreams.
The narrative accompanies a collage of historical moments, sandlot heroes and the quiet moments parents share with their kids on baseball fields.
Jaci Judelson of production house Rakish directed for agency Commonwealth//McCann.
Client Chevy Agency Commonwealth//McCann Gary Pascoe, chief creative officer, North America; Duffy Patten, Bob Guisgand, executive creative directors; Dan Marvin, Dave Muller, creative directors; Paul Renusch, director of broadcast production; Kelly Balagna, executive producer; Rob Van, sr. producer. Production Company Rakish Jaci Judelson, director; Preston Garrett, Brad Johns, exec producers. Editorial Rock Paper Scissors Haines Hall, editor; Dre Krichevsky, head of production; Kevin Gottlieb, producer.
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
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