Chevrolet has teamed with Guy Fieri, award-winning chef, restaurateur and television culinary star, to create the ultimate ballpark snack–the Apple Pie Hot Dog.
The Apple Pie Hot Dog, which brings together two quintessentially American foods in a single and crave-worthy snack, is inspired by a notable Chevrolet television advertisement from 1975. The ad’s jingle asserted “baseball, hot dogs, apple pie and Chevrolet go together in the good old U.S.A.” Chevy enlisted Fieri to lead the development and creation of the recipe.
The one-of-a-kind recipe will feature an all-beef hot dog, apple pie filling, and Fieri’s signature bacon jam, enveloped in flaky pie crust, and topped with an apple mustard drizzle, apple pie spice, and demerara sugar. The Apple Pie Hot Dog will be offered exclusively to attendees of MLB at Field of Dreams presented by GEICO in Dyersville, Iowa, on Aug. 12.
Directed by David Ma via production company SixTwentySix, this video shows Fieri preparing the special dish. Commonwealth//McCann, with Weber Shandwick, tapped Fieri to create the nostalgic Apple Pie Hot Dog.
CreditsClient Chevrolet Agency Commonwealth//McCann Gary Pascoe, chief creative officer; Dave Muller, Dan Marvin, creative directors; Jacob Rosenburg, creative director of design; Luke Palushaj, design director; Alex Sheldon, sr. designer; Paul Renusch, director of broadcast production; Kelly Balagna, executive producer; Joe Eatman, Diana Magdaleno, producers; Iain Lanivich, executive creative director; Tony Kause, group creative director; Liz Newman, creative director; Erin Townsend, copywriter; Paige Rosas, art director; Brady Fredrickson, copywriter; Taylor Gabrish, art director. Production Company SixTwentySix David Ma, director; Jacki Sextro, exec producer. Editorial Mackcut Mike Rizzo, editor; Sam Shaffer, sound design/audio mix. Music Beacon Street Studios Animation studio Sarofsky Food Production Parker Grant
The Best Work You May Never See: Ad Council, U.S. Dept. of Veterans Affairs, GSD&M, Director Andre Muir Show Us “The Bravest Thing”
As Suicide Prevention Month begins, the U.S. Department of Veterans Affairs (VA) and the Ad Council teamed with agency GSD&M to roll out PSAs for their national campaign: “Don’t Wait. Reach Out.” The initiative, which started in 2021, urges Veterans who are facing challenges to visit VA.gov/REACH, a comprehensive website that helps them access the many resources available.
The PSAs, including this one titled “The Bravest Thing,” were directed by Andre Muir of production house SMUGGLER. “The Bravest Thing” acknowledges that it can be hard for Veterans to reach out if they’re struggling--but in the eyes of their loved ones, seeking help is an act of bravery. By featuring Veterans alongside their friends and family, the film encourages Veterans to open up if they’re struggling and reminds everyone that they can play a role in supporting Veterans in their lives.
“When a Veteran is ready to reach out, VA is ready to provide services and support. One of the bravest things Veterans can do is ask for help,” said Dr. Matthew Miller, executive director, VA Office of Suicide Prevention. “These new messages are powerful and compassionate additions to the ‘Don’t Wait. Reach Out.’ campaign that features the voices of loved ones, underscoring the vital role that family and friends play in supporting Veterans. We all play a role in suicide prevention and this call to action engages community and connections, which are crucial in preventing Veteran suicide. Through this campaign, we can spread hope that Veterans, and all of us, can overcome crises and difficult life challenges.”
6,392 Veterans lost their lives to suicide in 2021, according to the latest data from the 2023 National Veteran Suicide Prevention Annual Report.... Read More