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Chelsea's Peyton Wilson Directs "First-Ever Story" For Ford, GTB

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Robert Goldrich
Wednesday, May. 16, 2018

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Director Peyton Wilson of Chelsea Pictures directed this Ford piece out of agency Global Team Blue (GTB) which brings one woman’s seemingly simple wish to life: to hug her parents.

The short film focuses on a young woman who, due to cultural and generational norms, has never properly hugged her parents. Following a devastating earthquake in her home country of Japan in 2011, she realized the necessity of expressing to her loved ones the impact they’ve had on her life. Seven years later, she flies her parents from Japan to Los Angeles for a memory-making tour of her new home in her Ford EcoSport. The trip culminates in a proclamation of her love and respect for her parents, and her regret for not properly hugging them before leaving after the 2011 disaster. Finally, she hugs them--an emotional moment now forever ingrained in a simple trip to the beach.

Credits

Client Ford Agency Global Team Blue Tito Melega, global chief creative officer; Matt Soldan, executive creative director; Sumer Friedrichs, director of integrated production; Martin Insua, Ezequiel Soules, creative directors. Production Chelsea Pictures Peyton Wilson, director; Lisa Mehling, president/exec producer; Michel Waxman, exec producer; Maeliosa Tiernan, line producer; Tami Reiker, DP. Editorial Work Editorial Trish Fuller, editor; Chris Delarenal, editorial producer. Audio Sound Lounge Justin Kooy, mix artist; Becca Falbourn, producer. Music Tuesday Collective Color FreeFolk NY Paul Harrison, colorist; Celia Williams, exec producer.

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