Director Peyton Wilson of Chelsea Pictures directed this Ford piece out of agency Global Team Blue (GTB) which brings one woman’s seemingly simple wish to life: to hug her parents.
The short film focuses on a young woman who, due to cultural and generational norms, has never properly hugged her parents. Following a devastating earthquake in her home country of Japan in 2011, she realized the necessity of expressing to her loved ones the impact they’ve had on her life. Seven years later, she flies her parents from Japan to Los Angeles for a memory-making tour of her new home in her Ford EcoSport. The trip culminates in a proclamation of her love and respect for her parents, and her regret for not properly hugging them before leaving after the 2011 disaster. Finally, she hugs them–an emotional moment now forever ingrained in a simple trip to the beach.
Credits
Client Ford Agency Global Team Blue Tito Melega, global chief creative officer; Matt Soldan, executive creative director; Sumer Friedrichs, director of integrated production; Martin Insua, Ezequiel Soules, creative directors. Production Chelsea Pictures Peyton Wilson, director; Lisa Mehling, president/exec producer; Michel Waxman, exec producer; Maeliosa Tiernan, line producer; Tami Reiker, DP. Editorial Work Editorial Trish Fuller, editor; Chris Delarenal, editorial producer. Audio Sound Lounge Justin Kooy, mix artist; Becca Falbourn, producer. Music Tuesday Collective Color FreeFolk NY Paul Harrison, colorist; Celia Williams, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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