Sunday, November 19, 2017
You are here:

Caviar's Los Perez Directs "Sir Lucky" Pants For Calif. Lottery, David&Goliath


Robert Goldrich
Friday, Jan. 13, 2017


Log in or register now!

Created by L.A. agency David&Goliath, this spot titled “Sir Lucky Pants” for the California Lottery’s SuperLotto Plus (SLP) game uses the three letter “SLP” abbreviation to highlight the endless possibilities that can be realized with lotto winnings.

In the :30 from the directing duo Los Perez of production house Caviar, we see SLP winnings come to life in some outrageous ways. From Super Large Portraits and Saucy Lobster Platters to Swanky Little Pads, the possibilities of what you, “Sir Lucky Pants,” can do with the millions you win with SuperLotto Plus are all humorously depicted by the letters S, L and P.


Client California Lottery Agency David&Goliath, Los Angeles David Angelo, founder/chairman; Bobby Pearce, chief creative officer; Greg Buri, creative director; Joe Shaner, copywriter; Shaun Wright, art director; Katie Lambrecht, Dustin Oliver, sr. broadcast producers. Production Caviar Los Perez, directors; Alejandro Martinez, DP; Michael Sagol, Jasper Thomlinson, Kim Dellara, exec producers; Casey Wooden, head of production; Richard Weager, line producer. Editorial Spinach Edward Line, editor; Eddie Mikasa, assistant editor; Jonathan Carpio, exec producer; Patricia Gushikuma, Rachel Celotto, producers. Telecine Company 3 Dave Hussey, colorist. Post/VFX Method Studios Mark Renton, Flame artist; Robert Owens, exec producer; Julia Paskert, producer. Music Barking Owl Kelly Bayett, creative director; Ashley Benton, producer. Audio Post Lime Studios Mark Meyuhas, sound mixer/engineer; Susie Boyajan, producer.

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Nov. 18, 2017

When "Transparent" debuted four years ago on Amazon with a transgender...

Friday, Nov. 17, 2017

The American Film Institute (AFI) has revealed the films that received the...

Friday, Nov. 17, 2017

In one of the dreamy moments of surrealism that punctuate Sebastian Lelio'...

Friday, Nov. 17, 2017

Hone Production , a NYC and Atlanta-based hybrid production company/...

Friday, Nov. 17, 2017

Major changes are being enacted in The Advertising Club of New York ’s...

Friday, Nov. 17, 2017

Bryan Fogel, director of the acclaimed documentary Icarus , affirmed that...

Recent SPW Releases

Friday, Nov. 17, 2017

To launch HLN’s new five-part series, “Inside with Chris Cuomo,” CNN...

Thursday, Nov. 16, 2017

Nick Gold, Chief Revenue Officer and Solutions Consultant for Chesapeake...

Thursday, Nov. 16, 2017

Two years after signing with Whitehouse Post for Los Angeles...

Thursday, Nov. 16, 2017

Editorial company Whitehouse Post has signed New York-based talent...

Wednesday, Nov. 15, 2017

Playing mobile games in the bathroom at the office is probably not a good...

Wednesday, Nov. 15, 2017

Your phone buzzes. The message is as simple as it is terrifying: “It’s...