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Caviar's Los Perez Directs "Sir Lucky" Pants For Calif. Lottery, David&Goliath


Robert Goldrich
Friday, Jan. 13, 2017


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Created by L.A. agency David&Goliath, this spot titled “Sir Lucky Pants” for the California Lottery’s SuperLotto Plus (SLP) game uses the three letter “SLP” abbreviation to highlight the endless possibilities that can be realized with lotto winnings.

In the :30 from the directing duo Los Perez of production house Caviar, we see SLP winnings come to life in some outrageous ways. From Super Large Portraits and Saucy Lobster Platters to Swanky Little Pads, the possibilities of what you, “Sir Lucky Pants,” can do with the millions you win with SuperLotto Plus are all humorously depicted by the letters S, L and P.


Client California Lottery Agency David&Goliath, Los Angeles David Angelo, founder/chairman; Bobby Pearce, chief creative officer; Greg Buri, creative director; Joe Shaner, copywriter; Shaun Wright, art director; Katie Lambrecht, Dustin Oliver, sr. broadcast producers. Production Caviar Los Perez, directors; Alejandro Martinez, DP; Michael Sagol, Jasper Thomlinson, Kim Dellara, exec producers; Casey Wooden, head of production; Richard Weager, line producer. Editorial Spinach Edward Line, editor; Eddie Mikasa, assistant editor; Jonathan Carpio, exec producer; Patricia Gushikuma, Rachel Celotto, producers. Telecine Company 3 Dave Hussey, colorist. Post/VFX Method Studios Mark Renton, Flame artist; Robert Owens, exec producer; Julia Paskert, producer. Music Barking Owl Kelly Bayett, creative director; Ashley Benton, producer. Audio Post Lime Studios Mark Meyuhas, sound mixer/engineer; Susie Boyajan, producer.

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