A rain-soaked cab ride through Manhattan and tough love speech highlights this regional NY area, client-direct spot for Nike’s new OBJ-AF1 shoe.
A young, talented athlete with familiar bleached, spiked hair sits in the back of the cab one night, as native NY son/poet/actor Lemon Andersen plays cabbie while reciting a powerful NYC manifesto. Want to be remembered by sports fans in the world’s greatest city? “Your Hustle gotta be on even when you’re off duty,” Andersen said, looking into his rear-view mirror to see if the young man is listening. “You gotta give the kids on the corner a reason to hang your cleats from the traffic lights. ‘Cause when it’s all said and done, you can win here. You can break records, You can shine like a star. But they don’t crown stars here–only champions.”
This poetic cab ride has a noir feel and was directed by Travis Hanour of The Cavalry Productions.
Credits
Client Nike Noah Stanik, executive producer; David Frank, design director; Brian Craighill, brand director; Noah Wilson, brand manager; Jen Hartwell, project manager; Hayley Champoux, digital brand producer; Mike Lay, producer. Production The Cavalry Productions Travis Hanour, director; Pete Konzcal, DP; Tanya Cohen, Ross Grogan, exec producers; Pia-Louise Lauritsen, producer; Krysia Johnstone, production supervisor; Clemmy Little, assistant production supervisor; Russell Barnes, production designer; Ben Oshman key FX. Postproduction Monk Travis Hanour, editor; Emily Hanour, post producer; Kell James, assistant editor. Audio Lance Limbocker, final mix. Color Pinata Post George Costakis, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
