Walter, the cat who acts like a dog, is back! He and his owner head out in a Chevy Silverado Trail Boss for some epic snow day adventures in this spot directed by Spencer Riviera of O Positive for agency Commonwealth//McCann.
With a two-inch lift and Goodyear® Duratrac tires, this truck is ready for off-roading right from the factory. And so is Walter.
Credits
Client Chevy Silverado Agency Commonwealth//McCann Gary Pascoe, chief creative officer; Bob Guisgand, Duffy Patten, executive creative directors; Gary Golden, Gary Wise, creative directors; Mike Brooks, creative director, still & motion; Miya Petrovic, creative operations director; Paul Renusch, director of broadcast production; Kelly Balagna, Adam VanDyke, executive producers. Production O Positive Spencer Riviera, director; Marc Brill, exec producer; Brady Vant Haul, producer. Editorial HutchCo Technologies Jim Hutchins, editor; Jane Hutchins, exec producer; Austin Hickman-Fain, cutting assistant. VFX The Mill Keith Sullivan, VFX supervisor; Mandy Harris, exec producer; Katharine Mulderry, producer. Sound Lime Studios Rohan Young, sound designer/mixer; Susie Boyajan, exec producer; Jeremy Nichols, audio mix assistant.
Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Artโs striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate โEdges of Aileyโ at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. โEdges of Aileyโ is currently on view at the Whitney until February 9.
Animating iconic images from Alvin Aileyโs 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radioheadโs โEverything In Its Right Place,โ dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the companyโs history--physically situating Aileyโs masterworks amongst the Whitneyโs collection.
โAs a child, my grandmother took me to Aileyโs Revelations once a year,โ said Hurwitz. โNo matter how often I saw it, the work captivated me. There isnโt one specific thing I hope viewers take away from the film--or one way to interpret its images. Itโs meant to be an abstract work, like Aileyโs creations.โ
Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Aileyโs profound legacy, closing on an uninterrupted sequence from "Iโve Been Buked," the opening movement of Aileyโs legendary "Revelations." Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Aileyโs work, continued by his organization. The short film first premiered on Nowness.