Walter, the cat who acts like a dog, is back! He and his owner head out in a Chevy Silverado Trail Boss for some epic snow day adventures in this spot directed by Spencer Riviera of O Positive for agency Commonwealth//McCann.
With a two-inch lift and Goodyear® Duratrac tires, this truck is ready for off-roading right from the factory. And so is Walter.
Client Chevy Silverado Agency Commonwealth//McCann Gary Pascoe, chief creative officer; Bob Guisgand, Duffy Patten, executive creative directors; Gary Golden, Gary Wise, creative directors; Mike Brooks, creative director, still & motion; Miya Petrovic, creative operations director; Paul Renusch, director of broadcast production; Kelly Balagna, Adam VanDyke, executive producers. Production O Positive Spencer Riviera, director; Marc Brill, exec producer; Brady Vant Haul, producer. Editorial HutchCo Technologies Jim Hutchins, editor; Jane Hutchins, exec producer; Austin Hickman-Fain, cutting assistant. VFX The Mill Keith Sullivan, VFX supervisor; Mandy Harris, exec producer; Katharine Mulderry, producer. Sound Lime Studios Rohan Young, sound designer/mixer; Susie Boyajan, exec producer; Jeremy Nichols, audio mix assistant.
This Apple spot launches with its premise centering on a NASA-style launch of its own--the countdown culminating in the liftoff of an iPhone featuring the A18 Pro chip. That’s the most powerful chip ever used in an iPhone.
Directed by Oscar winner Tom Hooper (The King’s Speech) via production company SMUGGLER for agency TBWAMedia Arts Lab, Los Angeles, the commercial--titled “All Systems Pro”--recreates a NASA-like mission control room where the final moments ‘til launch are chronicled. Mission controllers and engineers are about to send to the stratosphere an A18 Pro chip-equipped iPhone 16 Pro with features ranging from Apple Intelligence to next-level gaming and an advanced camera system.
The space mission goes off without a hitch, a testament to the kind of precision in the A18 Pro chip, which represents a major leap forward in mobile computing performance.
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