Twenty-four filmmakers from across Canada are helping raise funds for frontline health workers.
“Heartbeat of the Nation” is an 80 second film that captures the spirit of the cheers for healthcare workers from Canadian balconies. It tugs on the heartstrings and begs its viewers to continue their support by staying home and cheering on our heroes.
The film was released on Friday (4/24) in partnership with CanadaHelps and Gore Mutual to draw attention to their COVID-19 Healthcare & Hospital Fund. Gore is matching donated funds up to $1 million dollars for this particular fund. They have contributed two million dollars in total for COVID relief.
The film was produced while adhering to physical distancing guidelines. Sixteen cinematographers from across Canada filmed their cities empty. Director, Ross Allen, communicated with the crew from concept to post-production through video conferencing.
Everyone involved in the project volunteered their time, skills, and equipment in order to help spread the message of thanks and support to our healthcare workers.
CreditsClient CanadaHelps, Gore Mutual Production Ross Allen, writer/director; Mack Stannard, producer; Jon Thomas, Mitchell Baxter, Jaryl Lim, Ben Cox, Cristobal Ruiz, Liam Higgins, Jonny Micay, Justin Black, Adrian Vieni, Daniel Everitt-Lock, Brian Hamilton, Shae Paterson, Halley Davies, Simon Jaynes, Oli Jobin, Matthew A MacDonald, cinematographers; Dane Armour, art direction; Andrew Chee, social strategist. Postproduction Ross Allen, editor; Matt Drake, sound design & mix; Sam Gilling, color grade. Original Music Blake Matthews
Top Spot of the Week: Samsung, BBH Singapore, Director Rhys Thomas Get Fit For A Surf Holiday
Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.
Titled “A Samsung Health Story: Racing to Fiji,” this film taps into Gen Z’s wellness dilemma and the fact that they can often find health information overwhelming; in particular, BBH Singapore took inspiration from young people who reference their “quarter life crisis” on social media. This film tells the story of Stacey and Steve who decide to go surfing in Fiji, something they did five years ago but haven’t done since they started their jobs. However, there’s one problem: they need to get fitter first.
Featuring a range of Galaxy products powered by Galaxy AI, they rebuild their fitness to prepare for the trip, competing playfully to spur each other on. We see them comparing their Energy Scores (a new feature on the Samsung Health app), recording their runs and swims on their Samsung Galaxy Watches, trying and failing to get fit at work and on their commutes and striving to improve in the run up to the trip. When they get there, however, there’s a fun twist, and the film ends on a cliffhanger.
The ad is expected to be the first in a series, which will develop the characters and their “world” in future episodes. This longform (two-and-a-half-minute) version of the spot delves deeper into the storytelling, in a fresh approach for Samsung’s product campaigns, while the shorter edits focus on driving exposure to specific features.
BBH Singapore also leaned into the entertainment aspect of the spot; it was directed by comedic specialist Rhys Thomas at Stink Films, who has a major TV background. Best known for his work on Saturday Night... Read More