Buzzman, Iconoclast, Antoine Griezmann Team On Digital Film for Puma Fragrances
To introduce Puma Fragrances BodySprays, L’Oréal launches with Buzzman a digital campaign where soccer star Antoine Griezmann, after scoring a goal, helps guys who aren’t doing so well in their romantic pursuits.
However, gents should know that if Griezmann is not available, the smell of success is within their reach with six new Puma Fragrances deodorants.
Produced by Iconoclast and directed by Ernest Desumbila, this surprising and offbeat digital film just began its run online.
Client Puma Fragrances Agency Buzzman Georges Mohammed-Chérif, president/executive creative director; Julien Levilain, associate director; Souen Le Van, artistic director; Benjamin Dessagne, copywriter; Renaud Berthe, strategic planner; Titem Mouici, head of TV production; Julien Scaglione, head of social media; Loris Bernardini, head of creative social media. Production Iconoclast Ernest Desumbila, director; Solal Micenmacher, producer. Sound THE Music Panda-Desiigner
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